中国文化产品出口竞争力研究

发布时间：2018-07-08 14:20

本文选题：中国 + 文化产品　；参考：《广西大学》2017年硕士论文

【摘要】：当今世界的竞争,是经济的竞争,也是文化的竞争。文化产品的出口竞争力作为各国文化软实力和经济实力的结合,越来越被各国所重视,成为国家综合实力的重要组成部分。中国自二十一世纪初加入世贸组织以来,不断积极开展文化产品国际贸易,文化产品的出口正在以迅猛的速度增长,中国已经成为世界上文化产品出口的第一大国。但是由于种种因素的制约,中国成为了文化产品出口大国,但还未成为文化产品出口强国。各类文化产品出口结构的不平衡,有形文化产品的出口与无形文化服务出口间的不平衡,出口数量与出口质量间的不平衡等问题突出,中国文化产业的整体政策以及行业环境亟待改善,这些都严重影响着中国文化产业的发展,进而影响着中国文化产品国际竞争力的提升。本文通过分析中国文化产品的出口现状,运用国际市场占有率、贸易竞争优势指数、显性比较优势指数和出口增长优势指数等,采取定量计算的方法,对文化产品和文化服务的出口竞争力进行了指标分析,进一步从产品质量内容、行业环境以及政府政策等方面,研究了制约中国文化产品出口竞争力的因素,通过进行国际比较,提出了提升中国文化产品出口竞争力的对策建议。通过对中国文化产品出口现状以及出口竞争力现状的分析,可以得出,中国在有形的文化产品方面具有一定的出口竞争力,但在文化服务方面竞争力较弱,中国文化产品出口发展不稳定、不均衡。本文从产品因素、行业因素以及文化折扣三个方面,研究了影响中国文化产品出口竞争力的因素,并分析了美国、日本、韩国和英国四个国家在发展文化产品出口时的成功经验,结合起来,从政府和企业两方面提出了提高中国文化产品出口竞争力的对策。
[Abstract]:The competition of today's world, is the competition of economy, also is the competition of culture. As the combination of cultural soft power and economic strength, the export competitiveness of cultural products has been paid more and more attention to and become an important part of national comprehensive strength. Since China joined the WTO in the early 21 century, it has been actively developing international trade in cultural products. The export of cultural products is increasing at a rapid speed. China has become the first country in the world to export cultural products. However, due to the constraints of various factors, China has become a major export country of cultural products, but not yet a strong export country of cultural products. The imbalance in the export structure of all kinds of cultural products, the imbalance between the export of tangible cultural products and the export of intangible cultural services, the imbalance between the quantity of export and the quality of export, etc. The overall policy of Chinese cultural industry and the industry environment need to be improved, which seriously affect the development of Chinese cultural industry, and then affect the promotion of the international competitiveness of Chinese cultural products. By analyzing the current export situation of Chinese cultural products, using the international market share, trade competitive advantage index, dominant comparative advantage index and export growth advantage index, the paper adopts quantitative calculation method. This paper analyzes the export competitiveness of cultural products and cultural services, and further studies the factors restricting the export competitiveness of Chinese cultural products from the aspects of product quality, industry environment and government policies. Through international comparison, this paper puts forward some countermeasures and suggestions to enhance the export competitiveness of Chinese cultural products. Through the analysis of the current export situation and export competitiveness of China's cultural products, it can be concluded that China has certain export competitiveness in tangible cultural products, but is weak in cultural services. The development of China's cultural exports is unstable and uneven. This paper studies the factors influencing the export competitiveness of Chinese cultural products from three aspects: product factors, industry factors and cultural discounts, and analyzes the United States and Japan. The successful experiences of the four countries in developing the export of cultural products in Korea and Britain are combined, and the countermeasures to improve the competitiveness of the export of Chinese cultural products are put forward from the two aspects of the government and the enterprises.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G124;F752.62

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