文化全球化时代我国文化产业国际化策略研究
发布时间：2018-07-14 09:01
【摘要】：“软实力”已经成为一个国家综合国力的重要组成部分,指一个国家依靠政治制度的吸引力、文化价值的感召力和国民形象的亲和力等等所释放出来的无形影响力。一个国家“软实力”的重要组成部分就是其文化价值的感召力,这恰恰是我国白改革开放三十年来经济高速发展背景下的软肋,最突出的表现就是我国文化产业国际化程度相对于发达经济体的文化产业处于较低阶段。我国主要文化产品国际贸易一直处于逆差之中,并且没有表现出不断缩小的趋势；我国的文化产品贸易在世界范围内不均衡,主要集中在西方发达国家以及东方文化圈的国家和地区。伴随着经济全球化的同时,文化全球化也在不断地发展和激烈斗争,这其中有文化普遍主义和文化多元主义的争论,以及美国等发达国家在世界范围内的文化霸权——即在向世界各地区和民族输出文化产品的同时输出所谓的“普世价值观”与世界上大多数国家和民族对于本土文化保护实践。 因此有必要在文化全球化以及我国加入世界贸易组织之后的背景条件下,通过对于我国版权贸易以及影视产业为例分析我国文化产业国际化水平,借鉴世界其他主要国家文化产业国际化策略选择,来提出我国的我国文化产业国际化策略和对策。综合上述结论,对于我国文化产业国际化以及树立我国的国家文化形象和输出我国民族的文化价值观都有一定的指导意义。 论文共分五章,引言部分主要是介绍本论文的研究背景以及意义等等；第二章主要是介绍文化全球化内涵及特点以及文化产业全球化相关理论；第三章主要介绍我国文化产业国际化水平现状,以版权贸易和影视产业为例,总结我国文化产业所处的现状、优势和劣势；第四章主要以美国、法国、韩国等国家为代表,介绍全球化时代世界其他国家文化产业国际化策略；第五章主要研究全球化时代我国文化产业国际化策略。
[Abstract]:"soft power" has become an important part of a country's comprehensive national strength, which refers to the intangible influence released by a country relying on the attraction of political system, the appeal of cultural value and the affinity of national image, etc. An important component of a country's "soft power" is the appeal of its cultural value, which is precisely the weakness of the background of China's rapid economic development in the past 30 years of reform and opening up. The most outstanding manifestation is that the degree of internationalization of Chinese cultural industry is lower than that of developed economy. The international trade of China's main cultural products has been in deficit, and has not shown a trend of continuous narrowing; China's trade in cultural products is unbalanced in the world. Mainly concentrated in the western developed countries and the eastern cultural circle of countries and regions. Along with economic globalization, cultural globalization is also constantly developing and fierce struggle, in which there are cultural universalism and cultural pluralism debate, As well as the cultural hegemony of the developed countries such as the United States in the world, that is, exporting cultural products to all regions and nationalities of the world at the same time, exporting the so-called "universal values" and the practice of protecting the native culture of most countries and nationalities in the world. Therefore, it is necessary to analyze the level of internationalization of China's cultural industry through examples of copyright trade and film and television industry under the background of cultural globalization and China's accession to the World Trade Organization. Based on the choice of internationalization strategies of cultural industries in other major countries in the world, the strategies and countermeasures of internationalization of cultural industries in China are put forward. The above conclusions have certain guiding significance for the internationalization of our cultural industry, the establishment of our national cultural image and the export of the cultural values of our nation. The paper is divided into five chapters, the introduction mainly introduces the research background and significance of this paper, the second chapter mainly introduces the connotation and characteristics of cultural globalization and the related theories of cultural industry globalization. The third chapter mainly introduces the status quo of the internationalization level of China's cultural industry, taking copyright trade and film and television industry as an example, summarizes the current situation, advantages and disadvantages of our cultural industry; the fourth chapter is mainly represented by the United States, France, South Korea and other countries. This paper introduces the internationalization strategies of other countries' cultural industries in the era of globalization, and the fifth chapter mainly studies the internationalization strategies of Chinese cultural industries in the era of globalization.
【学位授予单位】：安徽财经大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G124
本文编号：2121149
[Abstract]:"soft power" has become an important part of a country's comprehensive national strength, which refers to the intangible influence released by a country relying on the attraction of political system, the appeal of cultural value and the affinity of national image, etc. An important component of a country's "soft power" is the appeal of its cultural value, which is precisely the weakness of the background of China's rapid economic development in the past 30 years of reform and opening up. The most outstanding manifestation is that the degree of internationalization of Chinese cultural industry is lower than that of developed economy. The international trade of China's main cultural products has been in deficit, and has not shown a trend of continuous narrowing; China's trade in cultural products is unbalanced in the world. Mainly concentrated in the western developed countries and the eastern cultural circle of countries and regions. Along with economic globalization, cultural globalization is also constantly developing and fierce struggle, in which there are cultural universalism and cultural pluralism debate, As well as the cultural hegemony of the developed countries such as the United States in the world, that is, exporting cultural products to all regions and nationalities of the world at the same time, exporting the so-called "universal values" and the practice of protecting the native culture of most countries and nationalities in the world. Therefore, it is necessary to analyze the level of internationalization of China's cultural industry through examples of copyright trade and film and television industry under the background of cultural globalization and China's accession to the World Trade Organization. Based on the choice of internationalization strategies of cultural industries in other major countries in the world, the strategies and countermeasures of internationalization of cultural industries in China are put forward. The above conclusions have certain guiding significance for the internationalization of our cultural industry, the establishment of our national cultural image and the export of the cultural values of our nation. The paper is divided into five chapters, the introduction mainly introduces the research background and significance of this paper, the second chapter mainly introduces the connotation and characteristics of cultural globalization and the related theories of cultural industry globalization. The third chapter mainly introduces the status quo of the internationalization level of China's cultural industry, taking copyright trade and film and television industry as an example, summarizes the current situation, advantages and disadvantages of our cultural industry; the fourth chapter is mainly represented by the United States, France, South Korea and other countries. This paper introduces the internationalization strategies of other countries' cultural industries in the era of globalization, and the fifth chapter mainly studies the internationalization strategies of Chinese cultural industries in the era of globalization.
【学位授予单位】：安徽财经大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G124
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