文化产业视野下的晋商文化传播研究

发布时间：2018-07-18 09:55

【摘要】：晋商在当代学术研究中特指活跃于明清时期，前后称雄中国商界五个多世纪的山西商帮。山西商人兴起于明初，鼎盛于清中期，创立票号，终至汇通天下，称霸中国商界。晋商具有资金雄厚，经商范围广远，持续时间长等特点，历经五百多年的晋商也形成了内涵非常丰富的文化，在传统文化、民俗、政治、建筑等多个领域留下了丰富的文化遗产。近年来，对于晋商的研究也主要分布于几个宏观的方面，有对晋商历史的细节探究描述，也有对其所遗留的文化意义进行挖掘，对晋商的经营理念与中国传统文化的交叉性研究成为主流，多数学者还从晋商对当时社会的影响这个层面，对晋商阶层与统治阶层和民众阶层的关系进行了深入的研究，对其产生的会馆文化等做了总结。然则在以市场经济为主体的当今社会，对晋商文化的研究向其文化的传播以及文化产业的发展的转变成为如今亟待解决的问题。晋商文化底蕴深厚,在当代以大院文化为人们熟知，带有浓郁晋商特色的大院成为了其特有符号，在经济转型期，文化产业多数以旅游开发的形式进行发展,政府急功近利，导致晋商的文化遗产没有得到有效整合，其产业价值没有得到最大程度的挖掘。本文从文化产业价值的主要资源入手，对晋商现有的文化资源进行挖掘性总结，对现有关于晋商文化资源的研究成果进行扬弃，挖掘其文化价值关键点，结合国外文化产业的发展模式，对晋商现有文化产业发展现状给出建议。一方面，通过对现有晋商文化资源进行总结，对其有利用价值的资源进行挖掘。另一方面，，对国内外优秀的文化产业案例进行分析，找出其关键文化内涵，建立晋商文化的传播模式，最终对其文化内涵进行代替性研究，对晋商文化在产业经济背景下如何更好的传播给出建议。中国的文化产业现阶段还处于起步阶段，多数时候是文化搭台经济唱戏，对文化产业的发展本末倒置，无法合理利用文化资源。晋商文化资源丰厚，对其文化的研究成果也蔚为大观，如何把文化的价值通过产业化生产扩大影响以使得晋商文化更好的传播，是中国所有文化资源所面临的问题。
[Abstract]:Jin merchants in contemporary academic research in particular active in the Ming and Qing dynasties, before and after dominating the Chinese business sector for more than five centuries Shanxi business group. Shanxi merchants rose in the early Ming Dynasty, prosperous in the middle of the Qing Dynasty, founded the ticket, eventually to Huitong world, dominating the Chinese business community. Shanxi merchants have the characteristics of abundant capital, wide scope of business, long duration, etc. After more than 500 years, Shanxi merchants have also formed a very rich culture, in traditional culture, folklore, politics, etc. Architecture and other fields have left behind rich cultural heritage. In recent years, the research on Shanxi Merchants has been mainly distributed in several macro aspects, including the detailed description of the history of Shanxi merchants, as well as the excavation of the cultural significance left over by them. The research on the intersection of Shanxi merchants' business concept and Chinese traditional culture has become the mainstream. Most scholars have also made a deep research on the relationship between Shanxi merchants' stratum and the ruling class and the people's stratum from the perspective of Shanxi merchants' influence on the society at that time. This paper summarizes the culture of the clubhouse. However, in today's society with market economy as the main body, the study of Shanxi merchants' culture to its culture spread and the cultural industry to change into a problem to be solved. The culture of Shanxi merchants is very deep. In contemporary times, the courtyard culture is well known to people, and the courtyard with strong characteristics of Shanxi merchants has become its unique symbol. In the period of economic transformation, most of the cultural industries are developed in the form of tourism development, and the government is eager for quick success and instant profit. As a result, the cultural heritage of Shanxi merchants has not been effectively integrated, and its industrial value has not been excavated to the maximum extent. This paper starts with the main resources of cultural industry value, summarizes the existing cultural resources of Shanxi merchants, sublate the existing research results on Shanxi merchants' cultural resources, and excavates the key points of its cultural value. Combined with the development mode of foreign cultural industry, the paper gives some suggestions on the present situation of Shanxi merchants' cultural industry. On the one hand, by summarizing the cultural resources of Shanxi merchants, we excavate the valuable resources. On the other hand, it analyzes the excellent cases of cultural industry at home and abroad, finds out its key cultural connotation, establishes the communication mode of Shanxi merchants' culture, and finally carries on the substitution research to its cultural connotation. This paper gives some suggestions on how to spread Shanxi merchants' culture in the background of industrial economy. The cultural industry in China is still in its infancy at the present stage. Most of the time it is the culture that plays a part in the economy, putting the cart before the horse for the development of the cultural industry and being unable to make rational use of the cultural resources. The cultural resources of Shanxi merchants are rich, and the research results of their culture are also great. How to expand the influence of cultural value through industrialized production to make the culture of Shanxi merchants spread better is the problem that all the cultural resources in China are faced with.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G124;F279.29

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