我国传媒产业集簇高端化发展实践模式研究

发布时间：2018-07-17 19:20

【摘要】：本文从产业经济学和企业管理学视角对传媒产业集簇高端化发展进行分析，并对传媒产业集簇高端化发展实践模式进行研究。文章认为传媒产业集簇高端化发展是其自身发展规律的结果，也是传媒产业提高传播能力与竞争能力的有效途径。本文的探究，期望对我国传媒产业改革与发展的实践有所裨益。本文的研究路线是，论述我国传媒产业集簇高端化发展的可能理路，析论传媒产业集簇高端化发展的世界观，吸收美国、欧盟和日韩等传媒强国的优长。阐述我国传媒产业集簇高端化发展的可践性，提出我国传媒产业集簇高端化发展三种实践模式，并阐述了三者之间的组合关系。文章的主要观点：（一）传媒产业集簇高端化是传媒产业自身发展演进的必然结果；（二）我国传媒产业具有集簇高端化发展的实践基础，具体体现在大国传媒格局、国家导向集团化和区域品牌基础三个方面。（三）以创新驱动理论为基础的传媒产业创新驱动模式是第一种可行模式，该种模式通过对簇群内众多因素进行革新，，力求借助创新的力量带动传媒集簇群的发展。（四）以全面再造理论为基础的全面再造模式是传媒产业集簇高端化发展的第二种可行模式，该模式在理论基础之上对传媒集簇众多资源和要素进行改造，力求壮大簇群力量。（五）以模块理论为基础的模块化模式是传媒产业集簇高端化发展的又一可行模式，该模式将集簇群打造成内容制作模块、发行渠道模块、广告经营模块和辅助模块四大模块，借助模块系统的结构优势提升簇群市场竞争力。（六）三种实践模式虽然独立存在，但各模式之间属于组合关系，在一定基础之上可以形成一个完整的实践模式体系。
[Abstract]:From the perspective of industrial economics and enterprise management, this paper analyzes the development of media industry cluster and high-end development, and studies the practical mode of media industry cluster high-end development. The paper holds that the development of media industry cluster and high-end is the result of its own development law, and it is also an effective way for media industry to improve its communication ability and competition ability. The research of this paper is expected to benefit the practice of media industry reform and development in China. The research route of this paper is to discuss the possible way of the development of the media industry in China, to analyze the world outlook of the media industry cluster and high-end development, and to absorb the advantages and disadvantages of the media powers such as the United States, the European Union and Japan and South Korea. This paper expounds the practicability of the development of the media industry clustering and high-end development in China, and puts forward three practical models for the development of the media industry clustering and high-end development in our country, and expounds the combination relationship between them. The main points of this paper are as follows: (1) the media industry clustering and high-end is the inevitable result of the media industry's own development and evolution; (2) China's media industry has the practical basis for the cluster and high-end development, which is embodied in the media pattern of the big country. Country-oriented collectivization and regional brand foundation three aspects. (3) Innovation-driven mode of media industry based on innovation-driven theory is the first feasible mode. By innovating many factors in cluster, this mode tries to promote the development of media cluster by means of innovation. (4) the comprehensive reengineering model based on the theory of comprehensive reengineering is the second feasible model for the development of the media industry clustering and high-end development. The model reconstructs the numerous resources and elements of the media cluster on the basis of the theory, and strives to strengthen the cluster strength. (5) Modularization model based on module theory is another feasible model for the development of media industry cluster. This model builds cluster into four modules: content production module, distribution channel module, advertising management module and auxiliary module. With the help of the structural advantages of the modular system, the cluster market competitiveness is enhanced. (6) although the three models exist independently, they belong to the combination relationship, and a complete system of practice mode can be formed on the basis of certain foundation.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G206-F

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