影戏钩沉——民国元年的《申报》电影广告
发布时间：2018-07-23 19:22
【摘要】：对《申报》广告进行检视,不难发现,同时期的商品广告,已呈现出分阶段的广告策略,而戏曲广告,尤其是夹杂在戏曲广告中的电影广告,不仅广告文案的差异性很小,且广告策略的制定也慢了许多。整体而言,1912年的电影广告呈现"起伏不定、分布不均、小字不显"的特点。研究这一时期的电影广告,将帮助我们重新认识处于电影发生期的1912年,电影传入中国的过程。
[Abstract]:It is not difficult to find that the advertising of commodities in the same period has shown a phased advertising strategy, and that the advertising of opera, especially the film advertisements mixed with the advertisements in the opera, is not only very small in the differences of advertising copycat, And the formulation of advertising strategy is much slower. As a whole, 1912 film advertising presented the characteristics of "ups and downs, uneven distribution, small print not obvious." The study of film advertising in this period will help us to re-understand the process of film coming into China in 1912.
【作者单位】： 南京艺术学院电影电视学院;
【分类号】：J943.12
[Abstract]:It is not difficult to find that the advertising of commodities in the same period has shown a phased advertising strategy, and that the advertising of opera, especially the film advertisements mixed with the advertisements in the opera, is not only very small in the differences of advertising copycat, And the formulation of advertising strategy is much slower. As a whole, 1912 film advertising presented the characteristics of "ups and downs, uneven distribution, small print not obvious." The study of film advertising in this period will help us to re-understand the process of film coming into China in 1912.
【作者单位】： 南京艺术学院电影电视学院;
【分类号】：J943.12
【相似文献】
相关期刊论文 前10条
1 陈欣;;电影广告之探究[J];北京宣武红旗业余大学学报;2008年04期
2 ;电影广告 绽放2009 关于电影广告的权威新解[J];广告人;2009年09期
3 ;坚决把不健康的电影广告扫出去[J];文史博览;2011年12期
4 王君;;浅析“微时代”环境下的电影广告——微电影广告浅析[J];中国电影市场;2012年03期
5 孙莉;;微电影广告产生与发展原因的研究综述[J];山西档案;2012年S1期
6 罗晶;潘云华;;论微电影广告的传播优势及发展策略[J];艺术与设计(理论);2013年04期
7 郭利升;金洋;;微电影广告初探[J];中国报业;2013年10期
8 肖红;;浅析微电影广告作品的特点[J];新闻传播;2013年03期
9 胡乔;熊晓Z，
本文编号：2140405
本文链接：https://www.wllwen.com/jingjilunwen/whjj/2140405.html
