中国电影产业链优化发展策略——基于电影整体产品概念的思考
发布时间：2018-07-25 14:39
【摘要】：近十年,中国电影界出现商业电影题材类型单一、技术上缺乏创新、创作上漏洞百出和艺术电影票房欠佳等不良现象。这些现象反映出中国电影界缺乏电影整体产品观念,没有形成合力、共同推动中国电影进步。电影整体产品观认为:电影产品是包括核心层、形式层、概念层、延伸层四个层次相统合的整体,任何一个层次的欠缺都会影响电影整体产品价值的实现。无论是艺术电影还是商业电影,都应该树立电影整体产品观,从四个层面发力,取得艺术与市场的双赢,最终实现电影的整体产品价值,共同推动中国电影产业的良性健康有序可持续发展。
[Abstract]:In the past ten years, the commercial film industry in China has appeared some bad phenomena, such as the single type of commercial film, the lack of innovation in technology, the hole in creation and the poor box office of art film. These phenomena reflect the lack of overall concept of film products in the Chinese film industry and the lack of joint efforts to promote the progress of Chinese films. The whole product view of the film holds that the film product is a whole which consists of the core layer, the form layer, the concept layer and the extension layer. The lack of any one level will affect the realization of the overall product value of the film. No matter whether it is art film or commercial film, we should set up the whole product view of the film, work hard from four levels, obtain the win-win situation between the art and the market, and finally realize the whole product value of the film. Jointly promote the sound, healthy and sustainable development of China's film industry.
【作者单位】： 四川大学新闻传播研究所;
【分类号】：J943
[Abstract]:In the past ten years, the commercial film industry in China has appeared some bad phenomena, such as the single type of commercial film, the lack of innovation in technology, the hole in creation and the poor box office of art film. These phenomena reflect the lack of overall concept of film products in the Chinese film industry and the lack of joint efforts to promote the progress of Chinese films. The whole product view of the film holds that the film product is a whole which consists of the core layer, the form layer, the concept layer and the extension layer. The lack of any one level will affect the realization of the overall product value of the film. No matter whether it is art film or commercial film, we should set up the whole product view of the film, work hard from four levels, obtain the win-win situation between the art and the market, and finally realize the whole product value of the film. Jointly promote the sound, healthy and sustainable development of China's film industry.
【作者单位】： 四川大学新闻传播研究所;
【分类号】：J943
【参考文献】
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本文编号：2144134
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