我国民营传媒业制度创新与发展研究

发布时间：2018-07-25 18:00

【摘要】：从历史的角度来看,民营传媒业的发展本质上是一种传媒制度持续创新的过程,是一种生产力与生产关系相互匹配彼此协调的过程。改革开放以来,民营传媒业的发展与我国市场经济进程保持高度一致,在总量上取得了极大的成就,逐渐成为了推动中国传媒经济持续发展的先导力量。促使民营传媒业蓬勃发展的因素很多,但毫无疑问,制度创新是最根本的元素之一。无论是在初创期所受到的身份质疑,还是在发展期所面临的管理之困,民营传媒业都是通过一系列的制度创新来度过难关。鉴于制度创新对民营传媒业发展的重要性,本文以我国改革开放以来经济转型为背景,试图对中国民营传媒业制度创新过程作一个动态式描述,这其中包含了三个层次的意思——过去、现在及未来。在具体取向上,笔者从历史维度出发,建构民营传媒业发展的纵向坐标,进而对“民营传媒业制度创新”这样一个颇具中国特色的样本进行考察。有关“制度创新”的研究主要围绕民营传媒业在发展过程中所面临的一系列问题而展开。迄今的民营传媒业及其各种组织形态是在怎样的一种制度变迁下逐渐演进而来的;我们又如何评价民营传媒业在促进我国传媒经济高速发展过程中的贡献；在现有的传媒体制下,民营传媒业遭遇了哪些制度上的发展障碍；针对这些硬性的约束又提出了哪些制瞍变化需求；在新的形势下,而对日趋发达的新技术,民营传媒业又是如何通过制度创新来谋求动态发展的；在企业规模和经营范围日趋扩大的情况下,民营传媒业将会遇到怎样的内部治理危机,他们又如何通过制度创新来实现内部管理结构与机制上的突破? 针对以上问题,本文以制度经济学、产业经济学、管理学等为理论基础,以民营传媒业发展中的制度创新为研究主线,在构建民营传媒业制度创新整体框架的基础上,首先对民营传媒业产生演进机制做出分析,总结出一条“制度互补,效率竞争”的合作演进道路；其次,通过对我国传媒制度的剖析,指出现有制度的约束是制约我国民营传媒业发展的深层次原因,同时,民营传媒业内部的产权制度、管理制度和组织制度不健全,也是阻碍其发展的主要障碍之一；最后,针对民营传媒业内部制度创新和外部制度创新做一个详尽研究。在应对外部制度的束缚方面,民营传媒业依然走经营突破的老路,多方面实现经营策略上的创新,比如利用数字新技术,建立新的内容发布平台；通过行业间的整合,实现能力缺口互补；积极准备海外上市,续接资金链条。同时,在内部制度创新方面,民营传媒业通过各种制度安排,在内部产权、内部职能分配、内部组织架构的设计等方面都做出相应调整,在对企业文化以及人力资源的重视上,也是民营传媒业内部制度创新的一个标志。
[Abstract]:From the historical point of view, the development of the private media industry is essentially a process of continuous innovation of the media system and a process in which productivity and production relations match and coordinate with each other. Since the reform and opening up, the development of the private media industry is highly consistent with the process of China's market economy, and has made great achievements in the total amount, and has gradually become the leading force to promote the sustained development of China's media economy. There are many factors to promote the development of private media industry, but there is no doubt that institutional innovation is one of the most fundamental elements. Whether in the initial period of identity doubt or in the development of the management difficulties, the private media industry is through a series of institutional innovation to tide over the difficulties. In view of the importance of institutional innovation to the development of private media industry, this paper attempts to make a dynamic description of the process of institutional innovation of private media industry in China, taking the economic transformation since the reform and opening up in China as the background. There are three levels of meaning-the past, the present and the future. On the specific orientation, the author starts from the historical dimension, constructs the vertical coordinate of the development of the private media industry, and then carries on the investigation to the "private media industry system innovation" such as a sample with Chinese characteristics. The research on system innovation mainly revolves around a series of problems that private media industry faces in the process of development. So far, the private media industry and its various organizational forms have evolved gradually under the institutional changes, and how do we evaluate the contribution of the private media industry in the process of promoting the rapid development of the media economy in China? Under the existing media system, what institutional obstacles have been encountered by the private media industry; what system changes have been put forward in view of these rigid constraints; and under the new situation, the increasingly developed new technologies, How to seek the dynamic development of the private media industry through the system innovation, and what kind of internal governance crisis will the private media industry encounter when the enterprise scale and the scope of operation are expanding day by day? How can they achieve a breakthrough in the internal management structure and mechanism through institutional innovation? In view of the above problems, this paper takes institutional economics, industrial economics and management as the theoretical basis, taking the institutional innovation in the development of the private media industry as the main line of study, and on the basis of constructing the overall framework of the institutional innovation of the private media industry. Firstly, it analyzes the evolution mechanism of the private media industry, summarizes a cooperative evolution path of "system complementary, efficiency competition"; secondly, through the analysis of the media system of our country, It is pointed out that the restriction of the existing system is the deep reason that restricts the development of the private media industry in our country. At the same time, the imperfection of the property right system, the management system and the organization system in the private media industry are also the main obstacles to the development of the private media industry. To private media industry internal system innovation and external institutional innovation to do a detailed study. In dealing with the constraints of the external system, the private media industry still follows the old road of business breakthrough, and realizes innovation in business strategy in many aspects, such as using new digital technology, establishing new content publishing platform, and integrating among industries. Achieve capacity gap complementary; actively prepare for overseas listing, continue to join the capital chain. At the same time, in the aspect of internal system innovation, the private media industry, through various institutional arrangements, has made corresponding adjustments in the aspects of internal property rights, internal function distribution, design of internal organizational structure, and so on, and has attached importance to corporate culture and human resources. Also is the private media industry internal system innovation a symbol.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G206-F

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