我国动漫产业商业模式研究
发布时间：2018-08-03 11:38
【摘要】：随着我国经济与社会的发展，国民的文化需求日益增加，动漫产业作为21世纪新兴的文化创意产业之一，已经成为能够带动带动GDP增长、丰富人们精神生活的重要产业。同时，动漫产业作为无污染、低能耗的“绿色产业”，完全符合我国调整产业结构、转变经济发展方式的要求。然而，与发达国家相比，我国动漫产业存在很多问题，例如原创性弱、产量低下、产业链错位等，极大阻碍了动漫产业的发展。加之国外动漫对本土市场的冲击，国产动漫产业的发展面临着巨大的挑战。 构建适合我国动漫产业发展的商业模式至关重要，本文在分析产业链的基础上，构建了四个商业模式。研究方向主要有以下三点：第一，从动漫产业链构成出发，，探讨动漫产业商业模式的构成要素；第二，以喜羊羊与灰太狼为案例研究对象，分析其取得成功的经验所在；第三，从我国动漫产业链各环节存在的问题和国外动漫产业发展的先进经验出发，探讨我国动漫产业的商业模式，并尝试提出相应的配套政策。
[Abstract]:With the development of our country's economy and society, the national cultural demand is increasing day by day. As one of the new cultural creative industries in the 21st century, animation industry has become an important industry which can promote the growth of GDP and enrich people's spiritual life. At the same time, animation industry as a pollution-free, low energy consumption "green industry", fully in line with China's industrial structure, change the mode of economic development requirements. However, compared with the developed countries, there are many problems in China's animation industry, such as weak originality, low output, dislocation of the industrial chain, and so on, which greatly hinder the development of the animation industry. In addition, the impact of foreign animation on the local market, the development of domestic animation industry is facing enormous challenges. It is very important to construct a business model suitable for the development of China's animation industry. This paper constructs four business models on the basis of analyzing the industrial chain. The research direction mainly has the following three points: first, from the animation industry chain constitution, discusses the animation industry commercial pattern constituent elements; second, takes the happy sheep and the gray wolf as the case study object, analyzes its successful experience; third, Based on the problems existing in the chain of animation industry in China and the advanced experience of the development of the animation industry abroad, this paper probes into the commercial model of the animation industry in China and tries to put forward the corresponding supporting policies.
【学位授予单位】：西华大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G124
本文编号：2161628
[Abstract]:With the development of our country's economy and society, the national cultural demand is increasing day by day. As one of the new cultural creative industries in the 21st century, animation industry has become an important industry which can promote the growth of GDP and enrich people's spiritual life. At the same time, animation industry as a pollution-free, low energy consumption "green industry", fully in line with China's industrial structure, change the mode of economic development requirements. However, compared with the developed countries, there are many problems in China's animation industry, such as weak originality, low output, dislocation of the industrial chain, and so on, which greatly hinder the development of the animation industry. In addition, the impact of foreign animation on the local market, the development of domestic animation industry is facing enormous challenges. It is very important to construct a business model suitable for the development of China's animation industry. This paper constructs four business models on the basis of analyzing the industrial chain. The research direction mainly has the following three points: first, from the animation industry chain constitution, discusses the animation industry commercial pattern constituent elements; second, takes the happy sheep and the gray wolf as the case study object, analyzes its successful experience; third, Based on the problems existing in the chain of animation industry in China and the advanced experience of the development of the animation industry abroad, this paper probes into the commercial model of the animation industry in China and tries to put forward the corresponding supporting policies.
【学位授予单位】：西华大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G124
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本文编号：2161628
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