多元文化下呼和浩特玉泉区旅游产业与文化产业融合发展研究
发布时间：2018-08-10 22:24
【摘要】：旅游与文化具有天然的耦合性，发展旅游离不开文化，同时发展旅游也促进文化的传播。随着我国旅游业从观光旅游形态向休闲度假旅游形态的历史性转变，文化产业成为提升这种旅游形态的有效路径，因此，旅游产业和文化产业都不同程度地走向了互动融合的道路，在我国，旅游与文化产业均被列入国家战略，《国务院关于加快发展旅游业的意见》、《文化产业振兴规划》和《关于促进文化与旅游结合发展的指导意见》更是作为利好政策大力推进了旅游产业与文化产业的协调发展。我国旅游产业进入转型升级、全面提升产业素质的关键时期，文化产业则面临体制改革和产业化发展的历史任务，，在这个关键时期，旅游产业与文化产业融合发展，是促进产业结构优化升级、延伸文化产业链、提升旅游文化产品附加值的有效途径，已经成为旅游界和文化界的共识。 呼和浩特玉泉区是呼和浩特城市的发祥地，是表达呼和浩特作为历史文化名城“召城”、“召庙浩特”、“塞外名城”含义的意象载体，所依托的召庙、蒙元、旅蒙晋商等多元文化交相辉映，是呼和浩特市文化产业与旅游产业发展基础最好的区域之一。本文以玉泉区为研究对象，通过对玉泉区旅游产业与文化产业现状的调查，从二者交叉融合的思路出发，以产业融合等理论为基础，依托多元文化背景，探讨彰显呼和浩特文化意象的新元素与旅游业发展的新业态，通过实地调查与深度访谈、文献综述等方法，在对玉泉区旅游产业与文化产业融合现状评价的基础上，尝试从技术、资源产品、市场、渠道、企业等五方面探讨融合的有效路径，并进一步强调从政府主导推动产业融合、创新引领产业融合、人才体系保障产业融合、市场导向产业融合等方面完善保障体系。将“政府主导、市场运作，企业主体、社会参与，群众受益、永续利用”作为预设目标，以期对玉泉区旅游产业与文化产业融合提供借鉴。
[Abstract]:Tourism and culture have a natural coupling, the development of tourism can not be separated from culture, at the same time, development of tourism also promotes the spread of culture. With the historic change of tourism form from sightseeing to leisure tourism, cultural industry has become an effective way to promote this form of tourism. Both the tourism industry and the cultural industry are moving towards the path of interactive integration to varying degrees. In our country, Tourism and cultural industry are included in the national strategy. The State Council's opinions on speeding up the Development of Tourism, the Plan for the Revitalization of Cultural Industry and the guiding opinion on promoting the combination of Culture and Tourism are even more favorable policies. Vigorously promoted the coordinated development of tourism industry and cultural industry. The tourism industry in our country has entered the critical period of transformation and upgrading, and the overall upgrading of industrial quality, while the cultural industry is facing the historical task of system reform and industrialization development. In this crucial period, tourism industry and cultural industry merge and develop. It is an effective way to promote the optimization and upgrading of industrial structure, extend the cultural industry chain and enhance the added value of tourism cultural products, which has become the consensus of tourism and culture circles. Hohhot Yuquan area is the birthplace of Hohhot city, and it is the image carrier of Huhhot as a famous historical and cultural city, "Zhaomiao Haote", "a famous city outside the city", and the Meng-Yuan Dynasty, which relies on the Convenor Temple. Tourism Mongolia, Shanxi merchants and other diverse cultures reflect each other, Huhhot cultural industry and tourism industry development base is one of the best. This article takes Yuquan area as the research object, through investigating the present situation of the tourism industry and cultural industry in Yuquan area, starting from the idea of the two cross fusion, based on the theory of industry convergence and relying on the multicultural background. This paper discusses the new elements of showing the cultural image of Hohhot and the new form of tourism development. Through field investigation, in-depth interviews, literature review and other methods, the paper evaluates the present situation of the integration of tourism industry and cultural industry in Yuquan area. Try to explore the effective path of integration from five aspects: technology, resource product, market, channel and enterprise, and further emphasize that the government should lead the industry convergence, innovation will lead the industry convergence, and the talent system will guarantee the industrial integration. Market-oriented industry integration and other aspects of improving the security system. This paper takes "government leading, market operation, enterprise main body, social participation, mass benefit, sustainable utilization" as the presupposition target, in order to provide reference for the integration of tourism industry and culture industry in Yuquan area.
【学位授予单位】：长安大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7;G124
本文编号：2176387
[Abstract]:Tourism and culture have a natural coupling, the development of tourism can not be separated from culture, at the same time, development of tourism also promotes the spread of culture. With the historic change of tourism form from sightseeing to leisure tourism, cultural industry has become an effective way to promote this form of tourism. Both the tourism industry and the cultural industry are moving towards the path of interactive integration to varying degrees. In our country, Tourism and cultural industry are included in the national strategy. The State Council's opinions on speeding up the Development of Tourism, the Plan for the Revitalization of Cultural Industry and the guiding opinion on promoting the combination of Culture and Tourism are even more favorable policies. Vigorously promoted the coordinated development of tourism industry and cultural industry. The tourism industry in our country has entered the critical period of transformation and upgrading, and the overall upgrading of industrial quality, while the cultural industry is facing the historical task of system reform and industrialization development. In this crucial period, tourism industry and cultural industry merge and develop. It is an effective way to promote the optimization and upgrading of industrial structure, extend the cultural industry chain and enhance the added value of tourism cultural products, which has become the consensus of tourism and culture circles. Hohhot Yuquan area is the birthplace of Hohhot city, and it is the image carrier of Huhhot as a famous historical and cultural city, "Zhaomiao Haote", "a famous city outside the city", and the Meng-Yuan Dynasty, which relies on the Convenor Temple. Tourism Mongolia, Shanxi merchants and other diverse cultures reflect each other, Huhhot cultural industry and tourism industry development base is one of the best. This article takes Yuquan area as the research object, through investigating the present situation of the tourism industry and cultural industry in Yuquan area, starting from the idea of the two cross fusion, based on the theory of industry convergence and relying on the multicultural background. This paper discusses the new elements of showing the cultural image of Hohhot and the new form of tourism development. Through field investigation, in-depth interviews, literature review and other methods, the paper evaluates the present situation of the integration of tourism industry and cultural industry in Yuquan area. Try to explore the effective path of integration from five aspects: technology, resource product, market, channel and enterprise, and further emphasize that the government should lead the industry convergence, innovation will lead the industry convergence, and the talent system will guarantee the industrial integration. Market-oriented industry integration and other aspects of improving the security system. This paper takes "government leading, market operation, enterprise main body, social participation, mass benefit, sustainable utilization" as the presupposition target, in order to provide reference for the integration of tourism industry and culture industry in Yuquan area.
【学位授予单位】：长安大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7;G124
【引证文献】
相关期刊论文 前1条
1 金海龙;章辉;;我国文化产业与旅游产业融合研究综述[J];湖北理工学院学报(人文社会科学版);2015年02期
本文编号：2176387
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