浏阳花炮创意产业价值链建构研究
发布时间：2018-08-14 14:33
【摘要】：作为烟花爆竹的发源地，湖南花炮不仅享誉世界，也是全球最大的生产基地。其中，浏阳花炮更是举世闻名。浏阳花炮产业已成为传统制造产业向文化创意产业转型的一大热点。本文以创意经济和产业价值链理论等为基础，较系统地分析了浏阳花炮创意产业价值链的建构动因、基础模型、建构路径及建构条件，并探讨了浏阳花炮创意产业价值链的建构模式。 本文认为，，浏阳花炮创意产业是一个价值链系统，这种新型结构是由内容创意设计、生产制造、营销推广、消费反馈等具有互补性的环节共同形成的一种优势互补、紧密合作、风险共担、利益共享的产业价值链体系。当前，在和平与发展的时代主题下，各种大型庆典活动的开展带动了全球花炮专业燃放的发展，也刺激了全球烟花爆竹的生产消费。然而，由于烟花爆竹特殊消费品的属性，各国政府对其管理较为严格，我国也有不少城市对烟花爆竹施行“禁燃令”，因而传统花炮产业向文化创意产业的转型升级是十分必要的。 从价值链构建途径来看，浏阳花炮创意产业价值链的成长和构建必须面临两次脱变：第一次是在已有发展的基础上，实现国家产业范围内的分解与整合；第二次是通过价值链的升级与转型，实现花炮创意产业价值链的健康可持续发展。花炮创意产业价值链在实现良性、健康、快速成长的进程中，外在与内在条件都对产业价值链的建构具有深远影响。浏阳花炮创意产业价值链的建构有基本模式、延伸模式和整合模式三种主要类型。研究浏阳花炮创意产业价值链的建构，对推动我国花炮创意产业发展，凸显我国文化创意产业发展特色具有重大现实意义。
[Abstract]:As the birthplace of fireworks, Hunan fireworks is not only the world famous, but also the world's largest production base. Among them, Liuyang fireworks is world-famous. Liuyang fireworks industry has become a hot spot in the transition from traditional manufacturing industry to cultural and creative industry. Based on the theory of creative economy and industrial value chain, this paper systematically analyzes the motivation, basic model, construction path and construction condition of the creative industry value chain of Liuyang Flower Gun. And discussed the Liuyang fireworks creative industry value chain construction model. This paper holds that the creative industry of Liuyang fireworks is a value chain system, and this new structure is a kind of complementary advantages and close cooperation formed by content creative design, production and manufacture, marketing promotion, consumption feedback and other complementary links. Risk sharing, benefit sharing industrial value chain system. At present, under the theme of the era of peace and development, the development of various large-scale celebration activities has led to the development of professional discharge of fireworks worldwide, and stimulated the production and consumption of fireworks and firecrackers around the world. However, due to the nature of the special consumer products of fireworks and firecrackers, the governments of various countries have strict control over them, and many cities in China have also imposed "fire ban orders" on fireworks and firecrackers. Therefore, the transformation and upgrading of traditional fireworks industry to cultural and creative industry is very necessary. From the view of the way of value chain construction, the growth and construction of the creative industry value chain of Liuyang fireworks must face two deformations: the first time is to realize the decomposition and integration of the national industrial scope on the basis of the existing development; The second is to realize the healthy and sustainable development of the creative industry value chain through the upgrading and transformation of the value chain. In the process of realizing benign, healthy and rapid growth of the creative industry value chain, the external and internal conditions have a profound influence on the construction of the industrial value chain. Liuyang fireworks creative industry value chain construction has three main types: basic model, extension model and integration mode. The research on the construction of the creative industry value chain of Liuyang fireworks is of great practical significance to promote the development of the creative industry and highlight the characteristics of the development of the cultural and creative industry in our country.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G124;F426.8
本文编号：2183162
[Abstract]:As the birthplace of fireworks, Hunan fireworks is not only the world famous, but also the world's largest production base. Among them, Liuyang fireworks is world-famous. Liuyang fireworks industry has become a hot spot in the transition from traditional manufacturing industry to cultural and creative industry. Based on the theory of creative economy and industrial value chain, this paper systematically analyzes the motivation, basic model, construction path and construction condition of the creative industry value chain of Liuyang Flower Gun. And discussed the Liuyang fireworks creative industry value chain construction model. This paper holds that the creative industry of Liuyang fireworks is a value chain system, and this new structure is a kind of complementary advantages and close cooperation formed by content creative design, production and manufacture, marketing promotion, consumption feedback and other complementary links. Risk sharing, benefit sharing industrial value chain system. At present, under the theme of the era of peace and development, the development of various large-scale celebration activities has led to the development of professional discharge of fireworks worldwide, and stimulated the production and consumption of fireworks and firecrackers around the world. However, due to the nature of the special consumer products of fireworks and firecrackers, the governments of various countries have strict control over them, and many cities in China have also imposed "fire ban orders" on fireworks and firecrackers. Therefore, the transformation and upgrading of traditional fireworks industry to cultural and creative industry is very necessary. From the view of the way of value chain construction, the growth and construction of the creative industry value chain of Liuyang fireworks must face two deformations: the first time is to realize the decomposition and integration of the national industrial scope on the basis of the existing development; The second is to realize the healthy and sustainable development of the creative industry value chain through the upgrading and transformation of the value chain. In the process of realizing benign, healthy and rapid growth of the creative industry value chain, the external and internal conditions have a profound influence on the construction of the industrial value chain. Liuyang fireworks creative industry value chain construction has three main types: basic model, extension model and integration mode. The research on the construction of the creative industry value chain of Liuyang fireworks is of great practical significance to promote the development of the creative industry and highlight the characteristics of the development of the cultural and creative industry in our country.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G124;F426.8
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