“‘四大名著’文化”产业化的符号学功能研究

发布时间：2018-08-14 17:54

【摘要】：“四大名著”代表了中国古典小说的最高成就，也是中国文学史上的一座高峰，是全体华人，乃至全人类的宝贵文化遗产。近年来，随着市场经济的飞速发展，社会上出现了“四大名著”翻拍热、“四大名著”出版热、“四大名著”文化旅游热等等，“四大名著”本身和她所衍生文化要素正越来越频繁地和经济接轨，成为我国文化产业中的宝贵资源。加之近二十年，文化迅速冲进了一个高度符号化时代，符号的生产和消费形成泛滥，“符号消费者”成为人的主要社会角色。所以，重新思考和审视“四大名著”这样的中国传统文化生存和发展状况迫在眉睫。本文首先大胆地提出了“‘四大名著’文化”的概念，而后从文化产业化角度，探讨“‘四大名著’文化”产业化的可行性。本文并未只停留在对产业化现象的归纳，也没有拘泥于经济学角度分析，而是用符号学本身所具有的各种功能出发探讨其产业化的可能性；归纳“‘四大名著’文化”中可产业化的符号元素；探寻其产业化模式和特点。从而，展示了“四大名著”的另一种生存的状态；为文化产业化提炼了一套比较科学的理论支撑；更为像“四大名著”这样的中国传统文学文化的传承和传播探寻了一条新的出路。
[Abstract]:The four masterpieces represent the highest achievement of Chinese classical novels and a peak in the history of Chinese literature as well as the precious cultural heritage of all Chinese and even all mankind. In recent years, with the rapid development of the market economy, there has been a "four famous works" remake craze, "four famous works" publishing craze, "four famous works" cultural tourism craze and so on. The four masterpieces themselves and her derived cultural elements are becoming more and more in line with the economy and become the precious resources in the cultural industry of our country. In addition, in the past two decades, culture rapidly entered a highly symbolized era, the production and consumption of symbols became widespread, and "symbolic consumers" became the main social role of human beings. Therefore, it is urgent to reconsider and examine the survival and development of traditional Chinese culture such as the four masterpieces. This paper boldly puts forward the concept of "four masterpieces", and then discusses the feasibility of the industrialization of "four masterpieces" from the angle of cultural industrialization. This paper does not only focus on the induction of industrialization phenomenon, nor is it confined to the analysis of economics, but discusses the possibility of industrialization by using the various functions of semiotics itself. This paper sums up the symbolic elements of industrialization in the four famous works, and probes into the mode and characteristics of industrialization. Thus, it shows another state of existence of the four masterpieces, and refines a set of relatively scientific theoretical support for cultural industrialization. The inheritance and dissemination of Chinese traditional literature and culture like the four masterpieces explore a new way out.
【学位授予单位】：东华理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G124

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