中国文化创意人才激励研究

发布时间：2018-08-20 08:07

【摘要】：文化创意产业是全球范围内越来越引人瞩目的朝阳产业，拥有富于创造性的高端创意人才资源，是推动文化创意产业发展的核心之一。文化创意产业不同于制造业、劳动密集型产业，它的发展主要依靠创意阶层和创意群体的高文化、高技术、高管理和新经济优势，是一种极其依赖于创意人才的脑力和心智能力的文化创造活动。创意经济时代，越来越多的企业已将创意作为重要的生产力，而创意型员工也成为企业间相互竞争的关键。因此，有效地对创意人才进行激励，，对推进中国创意产业的发展具有十分重要的意义。目前，中国文化创意人才队伍现状呈现出人才队伍年轻化、学历以本科为主、人才流动性强等特点。从宏观层面来看，中国创意人才激励存在着政策不完善、法律不健全、环境有待优化等问题；从微观层面来看，中国创意人才激励存在着人才培训不合理、薪酬缺乏竞争力、团队激励效果差、文化价值落差大等问题。加强文化创意人才队伍的激励，是解决这些问题的重要途径。文化创意人才激励的主体主要是政府和企业，创意人才激励的客体即创意人才本身。文化创意人才与政府和企业之间存在着互相影响、互相促进的矛盾统一关系。加快文化创意产业的发展、推动创意城市的成长是创意人才激励的目标。创意人才宏观激励要素包括政策激励、法律激励以及环境激励，微观激励要素包括成长激励、薪酬激励、团队激励。以政府为主体的宏观激励对策包括完善各项支持政策、加强知识产权保护、营造良好创意环境、转变传统激励思想；以企业为主体的微观激励对策包括提高系统的人才培训、坚持长期的薪酬激励、创造积极的团队氛围、重视人才的成就激励。
[Abstract]:Cultural creative industry is a sunrise industry which attracts more and more attention in the world. It is one of the core of promoting the development of cultural creative industry with creative and high-end creative talent resources. The development of cultural and creative industries is different from that of manufacturing and labor-intensive industries. Its development mainly depends on the advantages of high culture, high technology, high management and new economy of creative class and creative group. It is a cultural creation activity that relies heavily on the brainpower and mental abilities of creative talents. In the era of creative economy, more and more enterprises have regarded creativity as an important productive force, and creative employees have become the key to competition among enterprises. Therefore, it is of great significance to encourage creative talents to promote the development of Chinese creative industry. At present, the present situation of Chinese cultural and creative talents is characterized by youth, bachelor's degree, strong mobility and so on. From the macro level, there are some problems in China's creative talent incentive, such as imperfect policy, imperfect law, environment to be optimized and so on; from the micro level, there are unreasonable talent training, lack of competitive pay, and so on. The team incentive effect is poor, the cultural value falls big difference and so on question. Strengthening the encouragement of cultural and creative talents is an important way to solve these problems. The main body of cultural and creative talents incentive is the government and enterprises, and the object of creative talents motivation is creative talents themselves. There is a contradiction and unity relationship between cultural creative talents and government and enterprises that influence and promote each other. To speed up the development of cultural and creative industries and promote the growth of creative cities is the goal of stimulating creative talents. The macro incentive elements of creative talents include policy incentive, legal incentive and environmental incentive, while micro incentive elements include growth incentive, salary incentive and team incentive. The macro-incentive countermeasures with the government as the main body include perfecting the supporting policies, strengthening the protection of intellectual property rights, creating a good creative environment and changing the traditional incentive thoughts, and the micro-incentive countermeasures with enterprises as the main body include improving the systematic personnel training. Adhere to long-term salary incentives, create a positive team atmosphere, attach importance to talent achievement incentives.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G124

【参考文献】