从造型内涵角度谈我国动漫衍生品设计开发

发布时间：2018-08-24 11:19

【摘要】：本文以动漫衍生品作为主要研究对象,从造型和内涵两个角度进行切入,对衍生品设计开发进行深入研究。作为动漫产业中利润获取的一个重要环节,动漫衍生品的设计开发问题已不容忽视,动漫造型设计以及作品内涵对动漫衍生品有着决定性的影响,从这两个方面着手进行研究,能够更为清晰地找到我国动漫衍生品开发的方向,对于我国动漫衍生品开发也是有所裨益的。文章主要采用案例研究方法,对大量动漫衍生品的设计开发的案例进行研究,运用设计学、艺术学的研究方法,从造型和内涵这两个突破口对动漫衍生品进行细致的分析研究。论文从我国动漫衍生品的发展现状入手,对目前存在的问题进行具体分析;探讨了目前动漫衍生品的定义以及范围,并对衍生品的特点和作用进行论述;随后从造型和内涵的角度,对动漫衍生品的设计开发的思路进行研究;之后通过大量实例,对于设计思路在实际中的应用加以论述;最后经过总结得出结论和启示。想要进一步挖掘动漫作品以及角色的价值,使动漫衍生品的设计开发实现新的突破,我们需要将造型设计和文化内涵在衍生品领域融合起来。动漫衍生品的开发将角色从作品中剥离出来,使其成为一个独立的元素,而如何在保留原始含义的基础上,尽可能赋予角色新的文化内涵,使其通过符号化的方式更好地融入当前的社会环境之中,就成为动漫衍生品设计开发中值得研究的一大问题。文章主体从概念界定、设计思路、实例应用、结论启示这几个方面进行研究和阐述。如何在造型和内涵上进行有针对性的设计开发,在实现文化产品的增值的同时,满足消费者的多种需求,文章对此进行了深入剖析,以期能促进我国动漫衍生品的进一步发展。
[Abstract]:In this paper, animation derivatives as the main research object, from the shape and connotation of the two angles to conduct in-depth research on derivatives design and development. As an important part of the profit acquisition in the animation industry, the design and development of animation derivatives can not be ignored. The animation modeling design and the content of works have a decisive impact on the animation derivatives. To find out more clearly the direction of the development of animation derivatives in China is also beneficial to the development of animation derivatives in China. This article mainly uses the case study method, carries on the research to the design and development of a large number of animation derivatives, uses the design, the art research method, carries on the detailed analysis and the research from the shape and the connotation these two breakthrough points. This paper starts with the development of animation derivatives in China, analyzes the existing problems, discusses the definition and scope of animation derivatives, and discusses the characteristics and functions of the derivatives. Then from the angle of modeling and connotation, the design and development of animation derivatives ideas are studied; after a large number of examples, the application of design ideas in practice are discussed; finally, the conclusion and inspiration are drawn. In order to further excavate the value of animation works and characters and achieve a new breakthrough in the design and development of animation derivatives, we need to combine the styling design and cultural connotation in the field of derivatives. The development of anime derivatives takes the character out of the work and makes it an independent element, and how to endow the character with new cultural connotations as much as possible on the basis of preserving its original meaning. It is worth studying in the design and development of animation derivatives to better integrate it into the current social environment through symbolization. The main body of the paper studies and expounds the concept definition, design ideas, application of examples and conclusions. In order to promote the further development of animation derivatives in our country, how to design and develop in shape and connotation to meet the needs of consumers while realizing the appreciation of cultural products is analyzed in this paper in order to promote the further development of animation derivatives in China.
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G124;TB472

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