中国纪录片产业化现状及发展研究

发布时间：2018-10-22 09:50

【摘要】：2011年1月1日,中央电视台纪录片频道开播,这是我国第一个面向全国播出的国家级纪录片频道,也是我国第一个覆盖全球的专业化纪录片频道,这不仅体现出国家对发展纪录片的重视和决心,更是为我国纪录片的发展带来新思路和新契机。目前,在大众传播逐渐向小众化、专业化迈进的过程中,纪录片的市场价值成为业界关注和研究的焦点。而在中国传媒产业的大背景下,中国纪录片走产业化之路也是顺应市场、发展纪录片产业的长久之计。纪录片因其真实性的基本特性,使其具有独特的人文价值和人文性,对于国家和民族的文化发展具有重要意义。同时,对于国与国之间的文化交流和传播也有其独特的价值意义。在我国电视娱乐化、商业化的趋势下,探讨中国纪录片的产业化道路,可以使中国纪录片得到更加广泛的传播和良好的发展,对于我国电视文化的发展以及传统文化的传播也具有重要意义。因此,如何准确分析和揭示中国纪录片产业的现状及特点,探寻和掌握纪录片产业的成长规律,促进中国纪录片产业化道路进程,迅速壮大中国纪录片产业,已成为一项亟待解决的重大课题。本文在阐述纪录片和产业化的基本概念的基础上,梳理了中国纪录片开始产业化之后的各个发展历程,在此前提下,分析了目前中国纪录片的现状并总结出从生产制作、播出、市场销售等方面的主要问题。在此基础上,针对目前纪录片产业存在的问题,结合我国纪录片产业的实际情况,总结出相应的解决对策。我国目前正处于纪录片产业化的起步发展阶段,因此,关注中国纪录片产业化发展过程中的每一环节是实现中国纪录片最终产业化的坚实步骤。本文主要内容如下：第一章,绪论部分运用文献法梳理了本研究课题的背景、意义和当前纪录片产业的问题,提出研究的思路、内容和方法。第二章,首先介绍了早期纪录片和电视纪录片的概念,然后分别介绍了产业和化的概念。在此基础上,总结出中国纪录片产业和中国纪录片的产业化两个基本概念。第三章,从产业化的初期和中期梳理了目前中国纪录片产业化的发展进程。第四章,从中国纪录片产业的生产、播出和市场三方面总结了目前纪录片产业化的现状,并在此基础上,提出纪录片产业化存在的问题。第五章,以纪录片产业存在的问题为前提,分别从实现制播分离体制、产业运作模式和市场营销策略三方面总结出中国纪录片产业化的发展策略。
[Abstract]:On January 1, 2011, the CCTV documentary channel began broadcasting, which is the first national documentary channel to be broadcast nationwide and the first specialized documentary channel to cover the whole world. This not only reflects the national importance and determination to develop documentary film, but also brings new ideas and opportunities for the development of documentary film in our country. At present, the market value of documentary has become the focus of attention and research in the process of mass communication gradually moving towards minority and specialization. Under the background of Chinese media industry, the industrialization of Chinese documentary film is also a long-term plan to conform to the market and develop documentary industry. Because of its basic characteristics of authenticity, documentary film has unique humanistic value and humanism, which is of great significance to the cultural development of the country and nation. At the same time, the cultural exchange and communication between countries has its unique value. Under the trend of entertainment and commercialization of TV in China, it is possible to explore the road of industrialization of Chinese documentaries, which can make Chinese documentaries more widely disseminated and well developed. It is also of great significance to the development of Chinese TV culture and the spread of traditional culture. Therefore, how to accurately analyze and reveal the current situation and characteristics of China's documentary industry, explore and master the growth law of the documentary industry, promote the process of Chinese documentary industrialization, and rapidly expand the Chinese documentary industry. It has become an important subject to be solved urgently. On the basis of expounding the basic concepts of documentary and industrialization, this paper combs the development course of Chinese documentary after industrialization, and on this premise, analyzes the present situation of Chinese documentary and sums up the production and broadcast of Chinese documentary. Major problems in marketing, etc. On this basis, in view of the problems existing in the documentary industry at present, combined with the actual situation of the documentary industry in China, the corresponding countermeasures are summarized. At present, China is in the initial stage of the industrialization of documentary. Therefore, it is a solid step to realize the final industrialization of documentary in China to pay attention to every link in the development of industrialization of documentary in China. The main contents of this paper are as follows: chapter one, introduction combs the background, significance and current problems of documentary industry by literature method, and puts forward the research ideas, contents and methods. The second chapter introduces the concept of early documentary and TV documentary, and then introduces the concept of industry and transformation. On this basis, two basic concepts of Chinese documentary industry and Chinese documentary industrialization are summarized. The third chapter combs the development process of Chinese documentary industrialization from the initial and middle stage of industrialization. The fourth chapter summarizes the current situation of documentary industrialization from the production, broadcast and market of Chinese documentary industry, and on this basis, puts forward the problems of documentary industrialization. The fifth chapter, based on the problems of documentary industry, summarizes the development strategies of Chinese documentary industrialization from three aspects: the separation system of production and broadcasting, the mode of industrial operation and the marketing strategy.
【学位授予单位】：扬州大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J943;J952

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