秦皇岛市文化产业发展的熵评价研究

发布时间：2018-11-24 13:58

【摘要】：随着社会的发展和经济的繁荣，文化产业在国民经济中所占的比重越来越大，已经成为国民经济的支柱产业之一。秦皇岛市发展文化产业有许多有利因素，深厚的文化传统，丰富的旅游资源和广阔的地缘优势。但必须看到，秦皇岛市文化产业发展尚存在规模小、市场需求不强以及人才匮乏等不利条件。随着人民群众生活水平的不断提高，人们的消费结构正在发生重大变化，文化消费在各种消费中所占比重将越来越大。大力发展文化产业，把秦皇岛建成“文化名城”和“滨海文化产业强市”，是秦皇岛市经济社会发展的一项战略选择。客观地评价秦皇岛市文化产业的发展水平，对充分了解文化产业发展现状以及预测未来发展趋势十分必要。首先，本文从文化产业的概念、文化产业的分类、文化产业的特征、文化产业发展的特点、文化产业评价的研究现状等方面分析了文化产业及其相关理论和研究成果，，对秦皇岛市文化产业发展状况进行了梳理，并由此分析说明了对秦皇岛市文化产业发展的评价是必要的。其次，分析了影响文化产业发展的因素，在参考已有研究成果的基础上，根据秦皇岛市文化产业发展现状及特点，构建秦皇岛市文化产业发展评价指标体系，利用客观赋权法——熵权法的多指标评价方法，构建了文化产业发展的熵评价模型。运用评价模型，对秦皇岛市“十一五”期间文化产业发展进行综合评价。最后，通过对秦皇岛市“十一五”期间文化产业发展的综合评价结果及其分析，给出了秦皇岛“十二五”期间乃至更长一段时间内文化产业发展的针对性政策建议。从而建立了评价结果与改进措施的有机联系，有利于文化产业部门的自我管理和完善。
[Abstract]:With the development of society and the prosperity of economy, cultural industry has become one of the pillar industries in the national economy. There are many favorable factors in the development of cultural industry in Qinhuangdao city, such as deep cultural tradition, rich tourism resources and wide geographical advantages. However, it must be seen that the development of cultural industry in Qinhuangdao still has some disadvantages, such as small scale, weak market demand and lack of talents. With the continuous improvement of people's living standards, people's consumption structure is undergoing great changes, and cultural consumption will account for more and more of all kinds of consumption. It is a strategic choice for the economic and social development of Qinhuangdao to develop cultural industry vigorously and build Qinhuangdao into a "famous cultural city" and "strong coastal cultural industry". It is necessary to evaluate objectively the development level of cultural industry in Qinhuangdao city, which is necessary to fully understand the present situation of cultural industry development and forecast the development trend in the future. First of all, this paper analyzes the cultural industry and its related theories and research results from the following aspects: the concept of cultural industry, the classification of cultural industry, the characteristics of cultural industry development, the research status quo of cultural industry evaluation, etc. The development of cultural industry in Qinhuangdao is analyzed, and the evaluation of cultural industry in Qinhuangdao is necessary. Secondly, the paper analyzes the factors that affect the development of cultural industry, on the basis of reference to the existing research results, according to the current situation and characteristics of the development of cultural industry in Qinhuangdao, it constructs the evaluation index system of the development of cultural industry in Qinhuangdao. The entropy evaluation model for the development of cultural industry is constructed by using the objective weighting method, the entropy weight method and the multi-index evaluation method. Using the evaluation model, this paper evaluates the development of cultural industry in Qinhuangdao during the 11th five-year plan. Finally, through the comprehensive evaluation and analysis of the development of cultural industry in Qinhuangdao "11th Five-Year Plan", the author gives some policy suggestions for the development of cultural industry in Qinhuangdao "12th Five-Year Plan" period or even longer period. Therefore, the organic connection between the evaluation results and the improvement measures is established, which is beneficial to the self-management and perfection of the cultural industry department.
【学位授予单位】：燕山大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G124

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