基于文化资源的创意产品开发机理与路径研究

发布时间：2018-12-15 07:53

【摘要】：通过对文化资源的公共性、创意产品供给的影响因素及消费者对创意产品购买的一般决策规律的联系分析,本文总结了文化资源驱动创意产品开发的一般机理:政府是文化资源开发的主体,负责对文化资源的挖掘、宣传和推广,以驱动创意企业对创意产品开发的意愿,同时提高消费者创意产品购买意愿;在这两种意愿的综合作用下,创意企业将做出创意产品开发的决策。创意产品开发有两条路径:针对当地文化资源,应沿着中心辐射区-外围辐射区-外地文化爱好者为目标市场的创意产品开发;针对外地文化资源,应沿着以同一创意产品为基础的创意产品再次开发。
[Abstract]:Through the analysis of the publicity of cultural resources, the influencing factors of the supply of creative products and the relationship between consumers and the general decision-making rules of the purchase of creative products, This paper summarizes the general mechanism of the development of creative products driven by cultural resources: the government is the main body of the development of cultural resources, which is responsible for the excavation, publicity and promotion of cultural resources in order to drive the willingness of creative enterprises to develop creative products. At the same time, improve the willingness of consumers to buy creative products; In the combination of these two will, creative enterprises will make creative product development decisions. There are two ways to develop creative products: according to the local cultural resources, the creative products should be developed along the central radiation-peripheral radiation-field culture lovers for the target market; In view of the cultural resources in the field, the creative products based on the same creative products should be redeveloped.
【作者单位】：四川理工学院经济与管理学院;四川大学商学院;
【基金】：国家社科基金重点项目,项目编号:12AZD018 国家自然科学基金项目,项目编号:71173150 教育部新世纪优秀人才支持计划项目,项目编号:NCET-12-0389 系统科学与企业发展研究中心重大项目,项目编号:XQ12A01 四川省科技厅项目,项目编号:2013ZR0125
【分类号】：G124

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