大众文化视域下的中国IP电影研究
发布时间：2019-01-15 23:31
【摘要】：改革开放后,随着市场经济的发展,人们消费水平的不断提高,单一的生活消费模式转向多元文化消费。大众文化在中国开始兴起并逐渐发展壮大,并成为大众日常生活中主要文化形态之一。电影,作为独具影响力和传播力的一种大众文化样式,一方面在大众文化的滋养下逐渐发展壮大;另一方面,电影这种艺术形式的发展也丰富着大众文化的内容。随着大众文化消费时代的到来,互联网新媒介的革新、受众主体的变化、资本的大量融入,使得传统的电影行业受到巨大冲击,以上诸种因素的综合作用下,IP电影应运而生,并以攻城之势席卷整个电影行业。它是中国电影向电影工业化迈进的重要一步,也是中国电影商业化运作愈加成熟的表现。在大众文化视域下观照IP电影,能帮助我们深入分析IP电影运作的内在机制及其外在特征,并以此对IP电影的发展进行深刻反思。本文共分为四个部分。第一章首先简述大众文化理论概况及大众文化的研究范式,并指出运用大众文化的理论时,需结合具体语境,多学科多维度出发,为下文从大众文化视域下研究IP电影作铺垫;其次因为学界关于IP电影的概念尚未作出权威界定,遂从多维度理解IP,进而定义IP电影;梳理IP电影从萌芽初期到现在的发展概貌,从全局观了解IP电影,划分IP电影的几大类型,从细微之处了解IP电影。第二章从生产方式的工业化、互联网下的媒介融合、受众群体的“网生代”角度出发,对IP电影热产生的原因予以深究。第三章关注作为大众文化的IP电影显现出来的商业性、娱乐性、流行性等特征,围绕IP电影的异质性改编和衍生性产业链进行分析,并结合典型实例探IP电影所具备的显著特征。第四章结合大众文化理论、电影艺术理论、传播学概论等多学科对中国现下的IP电影热予以反思。先从IP电影本身,提出IP电影在进行商业化运作的同时还要注重其艺术性;过度消遣娱乐时应加强意识形态性的建构。接着,再从IP电影产业链出发,借鉴好莱坞电影产业链的成熟发展模式,对IP电影的产业化发展提出建议。最后再从电影市场的广度出发,面对IP电影热的发展局面下的原创力低、人才紧缺等问题进行思考。结语部分,则对IP电影的发展提出包容性和审视性的见解。
[Abstract]:After the reform and opening up, with the development of market economy and the continuous improvement of people's consumption level, the single life consumption mode turns to multiculturalism consumption. Popular culture in China began to rise and gradually develop, and become one of the main cultural forms in the daily life of the masses. As a kind of popular culture style with unique influence and spreading power, film, on the one hand, is gradually developed under the nourishment of popular culture; on the other hand, the development of film as an art form also enriches the content of popular culture. With the arrival of the age of mass culture consumption, the innovation of the new Internet media, the change of the main body of the audience and the massive integration of the capital, the traditional film industry has been greatly impacted. Under the combined action of the above factors, the IP film has emerged as the times require. And with the force of siege across the film industry. It is an important step towards the industrialization of Chinese films, and also the increasingly mature performance of the commercial operation of Chinese films. Viewing IP films from the perspective of popular culture can help us to deeply analyze the internal mechanism and external characteristics of the operation of IP films and to reflect deeply on the development of IP films. This paper is divided into four parts. The first chapter briefly introduces the general situation of popular culture theory and the research paradigm of popular culture, and points out that when applying the theory of popular culture, we should combine the specific context, multi-disciplinary and multi-dimensional, and pave the way for the following study of IP films from the perspective of popular culture; Secondly, because the concept of IP film in academic circles has not yet been given authoritative definition, the author understands IP, from multiple dimensions and then defines IP film. This paper reviews the development of IP films from its infancy to the present, understands IP films from a global perspective, divides several major types of IP films, and understands IP films from the nuances. In the second chapter, from the industrialization of the mode of production, the media fusion under the Internet, and the generation of the audience, the causes of the IP movie boom are studied. The third chapter focuses on the commercial, entertaining and epidemic features of IP films as a mass culture, and analyzes the heterogeneity of IP films and the derivative industry chain. And combined with typical examples to explore the characteristics of IP films. The fourth chapter reflects on the popularity of IP films in China in the light of popular culture theory, film art theory, communication theory and so on. From the perspective of the IP film itself, the author points out that the IP film should pay attention to its artistry while it is commercialized, and that the ideology should be strengthened in the process of excessive entertainment. Then, starting from the IP film industry chain and drawing on the mature development model of Hollywood film industry chain, the paper puts forward some suggestions on the development of IP film industrialization. Finally, starting from the breadth of the film market, facing the IP film hot development situation of low originality, talent shortage and other issues. In the conclusion part, the author puts forward the inclusive and examining views on the development of IP film.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J943
[Abstract]:After the reform and opening up, with the development of market economy and the continuous improvement of people's consumption level, the single life consumption mode turns to multiculturalism consumption. Popular culture in China began to rise and gradually develop, and become one of the main cultural forms in the daily life of the masses. As a kind of popular culture style with unique influence and spreading power, film, on the one hand, is gradually developed under the nourishment of popular culture; on the other hand, the development of film as an art form also enriches the content of popular culture. With the arrival of the age of mass culture consumption, the innovation of the new Internet media, the change of the main body of the audience and the massive integration of the capital, the traditional film industry has been greatly impacted. Under the combined action of the above factors, the IP film has emerged as the times require. And with the force of siege across the film industry. It is an important step towards the industrialization of Chinese films, and also the increasingly mature performance of the commercial operation of Chinese films. Viewing IP films from the perspective of popular culture can help us to deeply analyze the internal mechanism and external characteristics of the operation of IP films and to reflect deeply on the development of IP films. This paper is divided into four parts. The first chapter briefly introduces the general situation of popular culture theory and the research paradigm of popular culture, and points out that when applying the theory of popular culture, we should combine the specific context, multi-disciplinary and multi-dimensional, and pave the way for the following study of IP films from the perspective of popular culture; Secondly, because the concept of IP film in academic circles has not yet been given authoritative definition, the author understands IP, from multiple dimensions and then defines IP film. This paper reviews the development of IP films from its infancy to the present, understands IP films from a global perspective, divides several major types of IP films, and understands IP films from the nuances. In the second chapter, from the industrialization of the mode of production, the media fusion under the Internet, and the generation of the audience, the causes of the IP movie boom are studied. The third chapter focuses on the commercial, entertaining and epidemic features of IP films as a mass culture, and analyzes the heterogeneity of IP films and the derivative industry chain. And combined with typical examples to explore the characteristics of IP films. The fourth chapter reflects on the popularity of IP films in China in the light of popular culture theory, film art theory, communication theory and so on. From the perspective of the IP film itself, the author points out that the IP film should pay attention to its artistry while it is commercialized, and that the ideology should be strengthened in the process of excessive entertainment. Then, starting from the IP film industry chain and drawing on the mature development model of Hollywood film industry chain, the paper puts forward some suggestions on the development of IP film industrialization. Finally, starting from the breadth of the film market, facing the IP film hot development situation of low originality, talent shortage and other issues. In the conclusion part, the author puts forward the inclusive and examining views on the development of IP film.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J943
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