城市形象塑造:基于文化产业视角
发布时间：2019-02-22 07:53
【摘要】：20世纪中叶以来,蓬勃发展的文化产业在重塑城市形象方面产生了深刻影响,成为提升城市经济形象的"新引擎"、繁荣城市文化形象的"催化剂"、改善城市环境形象的"优化器"和城市口碑形象的"传播器"。我国在全球化进程中,以文化产业推动城市形象的提升路径,要充分发挥政府"看得见的手"和市场"看不见的手"的双重作用,着眼于文化产业与经济、社会、文化的良性互动,培育出城市经济的"新常态",城市社会发展的新动能,城市文化繁荣的新驱动。
[Abstract]:Since the middle of the 20th century, the booming cultural industry has had a profound impact on reshaping the city's image, and has become a "new engine" for promoting the city's economic image and a "catalyst" for the prosperity of the city's cultural image. The "optimizer" of improving the city environment image and the "propagator" of the city word-of-mouth image. In the process of globalization, we should give full play to the dual roles of the government "visible hand" and the "invisible hand" of the market, and focus on cultural industry, economy and society. The positive interaction of culture fosters the "new normal" of urban economy, the new driving force of urban social development and the new driving force of urban cultural prosperity.
【作者单位】： 重庆社会科学院文史研究所;
【基金】：2011年度国家社科基金西部项目“中国文化发展指数研究”(项目编号:11XGL022) 重庆市社会科学规划项目“文化民生:重庆市保障和改善民生进程中的重要领域”(批准号:2012YBJJ037)阶段性成果
【分类号】：G124
本文编号：2427993
[Abstract]:Since the middle of the 20th century, the booming cultural industry has had a profound impact on reshaping the city's image, and has become a "new engine" for promoting the city's economic image and a "catalyst" for the prosperity of the city's cultural image. The "optimizer" of improving the city environment image and the "propagator" of the city word-of-mouth image. In the process of globalization, we should give full play to the dual roles of the government "visible hand" and the "invisible hand" of the market, and focus on cultural industry, economy and society. The positive interaction of culture fosters the "new normal" of urban economy, the new driving force of urban social development and the new driving force of urban cultural prosperity.
【作者单位】： 重庆社会科学院文史研究所;
【基金】：2011年度国家社科基金西部项目“中国文化发展指数研究”(项目编号:11XGL022) 重庆市社会科学规划项目“文化民生:重庆市保障和改善民生进程中的重要领域”(批准号:2012YBJJ037)阶段性成果
【分类号】：G124
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