呼和浩特居民召庙文化消费影响因素分析及对策研究
发布时间：2019-03-28 12:04
【摘要】：近年来我国的经济发展迅速,令世人瞩目,经济的腾飞不仅带动了居民生活水平的提升,也加快了消费需求的增长幅度。在满足人们对于衣食住行等基本要求之后,人们开始追求更高端的消费-精神消费,而文化产品或服务成为了居民的消费最佳选择。加快文化消费的发展速度已经成为国家的宏观调控的焦点和普通居民消费倾向的热点。呼和浩特市作为西北重镇,在西部开发中,具有举足轻重的地位,而召庙作为蒙古族喇嘛教的寺庙的代表,是宗教文化和草原文化伟大交融、相互包容的象征。在此背景下,研究呼和浩特市居民召庙文化消费是十分有必要的。本文以呼和浩特大召寺作为分析对象,通过文献研究法与实证研究法相结合等形式对召庙文化消费影响因素进行了分析研究。本文的结构主要包括四个大部分,第一部分是论文的绪论部分,第二部分是本文的理论研究部分,前两部分主要是对理论进行概述,为下文提供理论的支持。第三部分是研究设计和实证研究,依据文化消费的特点与影响因素相关理论,编制调查问卷,之后根据收集整理的问卷,对问卷调查的结果和数据采取统计的方法进行研究,即对所发放的问卷进行信度检验、描述性统计分析、相关性分析、回归分析,确定影响因素、影响因素的相关性等。最后,根据分析的结果,确定召庙文化消费影响因素是召庙景观满意度、召庙文化氛围满意度和召庙周边设施满意度。本文的最后部分,在前文的研究基本上,对于影响召庙文化消费的影响因素,提出了注重历史文物的保护,提高居民历史景观体验;深入挖掘文化内涵,提高居民文化氛围体验;合理布局,改善游览环境;塑造召庙旅游品牌形象,提升召庙品牌效应,以期对文化产业的转型调整提供合理的建议。目前理论界对有关召庙文化消费的影响因素研究几乎没有。本文主要探索的是在影响呼和浩特市居民召庙文化消费问题发展的的主要因素是哪些,希望能对以后关于这方面的研究有一定的借鉴意义。
[Abstract]:In recent years, the rapid development of China's economy has attracted the world's attention. The rise of economy has not only led to the improvement of residents' living standards, but also accelerated the growth of consumer demand. After meeting people's basic requirements such as food, clothing, housing and travel, people began to pursue higher-end consumption-spiritual consumption, and cultural products or services became the best choice for residents to consume. Speeding up the development of cultural consumption has become the focus of macro-control of the country and the hot spot of the consumption tendency of ordinary residents. Hohhot, as a key town in the northwest, plays an important role in the development of the western region. As the representative of the Mongolian Lamaism temple, Huhhot is a symbol of the great blending of religious culture and grassland culture, and mutual tolerance. In this context, it is necessary to study the cultural consumption of the residents of Hohhot. In this paper, Huhhot Dazhao Temple as the analysis object, through the combination of literature research and empirical research, the influence factors of cultural consumption in Huhhot Temple are analyzed and studied. The structure of this paper mainly includes four major parts, the first part is the introduction part, the second part is the theoretical research part of this paper, the first two parts are mainly to summarize the theory, provide the theoretical support for the following. The third part is the research design and the empirical research, according to the cultural consumption characteristic and the influence factor correlation theory, compiles the survey questionnaire, then according to the collection and arrangement questionnaire, uses the statistical method to carry on the research to the questionnaire survey result and the data. The questionnaire was tested for reliability, descriptive statistical analysis, correlation analysis, regression analysis, determination of influencing factors, the correlation of influencing factors and so on. Finally, according to the results of the analysis, it is determined that the influencing factors of the cultural consumption of Zhaomiao are the satisfaction of the temple landscape, the satisfaction of the cultural atmosphere of the temple and the satisfaction of the facilities around the temple. In the last part of this paper, on the basis of the previous study, the author puts forward to pay attention to the protection of historical relics and improve the residents' historical landscape experience for the influential factors affecting the cultural consumption of Zhaomiao. Deeply excavating the cultural connotation, improving the residents' cultural atmosphere experience, reasonably distributing, improving the visiting environment, shaping the brand image of Zhaomiao tourism, enhancing the effect of the Zhaomiao brand, in order to provide reasonable suggestions for the transformation and adjustment of the cultural industry. At present, there is almost no research on the influencing factors of the cultural consumption of Zhaomiao in the theoretical circles. This paper mainly explores the main factors that influence the development of the cultural consumption of the residents in Hohhot, hoping that it can be used for reference to the future research on this aspect.
【学位授予单位】：内蒙古财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F126.1;G124
本文编号：2448842
[Abstract]:In recent years, the rapid development of China's economy has attracted the world's attention. The rise of economy has not only led to the improvement of residents' living standards, but also accelerated the growth of consumer demand. After meeting people's basic requirements such as food, clothing, housing and travel, people began to pursue higher-end consumption-spiritual consumption, and cultural products or services became the best choice for residents to consume. Speeding up the development of cultural consumption has become the focus of macro-control of the country and the hot spot of the consumption tendency of ordinary residents. Hohhot, as a key town in the northwest, plays an important role in the development of the western region. As the representative of the Mongolian Lamaism temple, Huhhot is a symbol of the great blending of religious culture and grassland culture, and mutual tolerance. In this context, it is necessary to study the cultural consumption of the residents of Hohhot. In this paper, Huhhot Dazhao Temple as the analysis object, through the combination of literature research and empirical research, the influence factors of cultural consumption in Huhhot Temple are analyzed and studied. The structure of this paper mainly includes four major parts, the first part is the introduction part, the second part is the theoretical research part of this paper, the first two parts are mainly to summarize the theory, provide the theoretical support for the following. The third part is the research design and the empirical research, according to the cultural consumption characteristic and the influence factor correlation theory, compiles the survey questionnaire, then according to the collection and arrangement questionnaire, uses the statistical method to carry on the research to the questionnaire survey result and the data. The questionnaire was tested for reliability, descriptive statistical analysis, correlation analysis, regression analysis, determination of influencing factors, the correlation of influencing factors and so on. Finally, according to the results of the analysis, it is determined that the influencing factors of the cultural consumption of Zhaomiao are the satisfaction of the temple landscape, the satisfaction of the cultural atmosphere of the temple and the satisfaction of the facilities around the temple. In the last part of this paper, on the basis of the previous study, the author puts forward to pay attention to the protection of historical relics and improve the residents' historical landscape experience for the influential factors affecting the cultural consumption of Zhaomiao. Deeply excavating the cultural connotation, improving the residents' cultural atmosphere experience, reasonably distributing, improving the visiting environment, shaping the brand image of Zhaomiao tourism, enhancing the effect of the Zhaomiao brand, in order to provide reasonable suggestions for the transformation and adjustment of the cultural industry. At present, there is almost no research on the influencing factors of the cultural consumption of Zhaomiao in the theoretical circles. This paper mainly explores the main factors that influence the development of the cultural consumption of the residents in Hohhot, hoping that it can be used for reference to the future research on this aspect.
【学位授予单位】：内蒙古财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F126.1;G124
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