文化产业竞争力的分析与评价——以广东为例

发布时间：2019-06-10 17:00

【摘要】：广东文化产业增加值连续5年居全国各省市之首,无论是文化产业单位数、从业人员数、营业收入还是总资产,都排在全国首位。分析了广东文化产业竞争力的现状、存在的问题,设计了8大要素30个指标对文化产业竞争力进行综合评价,提出了从经济发展战略、科技振兴战略、品牌带动战略、人才培育战略四个层面提升广东文化产业的竞争力,具有一定的现实意义。
[Abstract]:The added value of Guangdong cultural industry ranks first in all provinces and cities for five consecutive years. Whether it is the number of units of cultural industry, number of employees, business income and total assets, it ranks first in the country. This paper analyzes the current situation and existing problems of Guangdong cultural industry competitiveness, designs eight major factors and 30 indexes to evaluate the competitiveness of the cultural industry comprehensively, and puts forward four aspects:economic development strategy, science and technology revitalization strategy, brand driving strategy and talent cultivation strategy to promote the competitiveness of Guangdong cultural industry.
【作者单位】：中国地质大学(北京)人文经管学院;北京师范大学珠海分校管理学院;
【基金】：全国统计科研计划项目“文化产业市场竞争力研究”(2007LY014)的部分成果
【分类号】：G124

【共引文献】