心理学视阈下的安全标语研究
发布时间：2018-08-15 19:03
【摘要】：为加强安全标语的心理学理论基础,提高其应用有效性,从心理学视角,提出安全标语的概念和功能,构建其功能的人形结构。分析安全标语4条心理学理论:羊群效应、葛麦斯安全法则、恐惧诉求和联想心理学。构建基于交往行动理论的安全标语传播与接受模型,以及受众接受过程的七阶梯形模型。结果表明:准确确定受众心理突破口是提高安全标语创作质量和应用有效性的关键,安全标语创作应从受众一致在乎的感情等7方面着手。
[Abstract]:In order to strengthen the psychological theory foundation of safety slogan and improve its application effectiveness, this paper puts forward the concept and function of safety slogan from the perspective of psychology, and constructs its functional humanoid structure. This paper analyzes four psychological theories of safety slogan: herding effect, Grammys safety rule, fear appeal and associative psychology. Based on communicative action theory, this paper constructs a safe slogan communication and acceptance model, as well as a seven-step model of audience acceptance process. The results show that the accurate determination of audience psychological breakthrough is the key to improve the quality of safety slogan creation and the effectiveness of its application, and the safety slogan creation should start from seven aspects, such as the feelings that the audience cares about.
【作者单位】： 中南大学资源与安全工程学院;中南财经政法大学信息与安全工程学院;
【基金】：国家自然科学基金重点项目资助(51534008)
【分类号】：X911
本文编号：2185123
[Abstract]:In order to strengthen the psychological theory foundation of safety slogan and improve its application effectiveness, this paper puts forward the concept and function of safety slogan from the perspective of psychology, and constructs its functional humanoid structure. This paper analyzes four psychological theories of safety slogan: herding effect, Grammys safety rule, fear appeal and associative psychology. Based on communicative action theory, this paper constructs a safe slogan communication and acceptance model, as well as a seven-step model of audience acceptance process. The results show that the accurate determination of audience psychological breakthrough is the key to improve the quality of safety slogan creation and the effectiveness of its application, and the safety slogan creation should start from seven aspects, such as the feelings that the audience cares about.
【作者单位】： 中南大学资源与安全工程学院;中南财经政法大学信息与安全工程学院;
【基金】：国家自然科学基金重点项目资助(51534008)
【分类号】：X911
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