渤船重工相关多元化发展战略研究

发布时间：2017-12-28 07:16

本文关键词：渤船重工相关多元化发展战略研究　出处：《东北大学》2014年硕士论文　论文类型：学位论文

【摘要】：船舶工业是为水上交通、海洋开发及国防建设提供技术装备的现代综合性和战略性产业,是国家发展高端装备制造业的重要组成部分,是国家实施海洋强国战略的基础和重要支撑[35]。国际金融危机爆发以来,在政策引导和市场倒逼下,我国船舶工业全行业加快调整转型步伐,特别是从20]3年以来,随着国际船市的持续低迷,造船企业着力优化产业和产品结构,加强科技创新能力建设,加快企业兼并重组,打造优强企业。在此背景下,造船企业该如何平抑船舶行业发展的周期性风险,选择何种发展战略进行转型升级就显得尤为重要。多元化战略成为企业在不确定市场环境中生存和持续发展的必经之路。本文研究对象渤海船舶重工有限责任公司(简称"渤船重工")是国内大型的船舶重工制造企业,经过近20年的民船业务发展,企业核心竞争力不断增强,民船业务成为公司的支柱产业,海洋工程、冶金设备、核电装备、钢结构加工和水电装备属于零散的、单一化的发展模式,并未形成规模,属于初级阶段的多元化发展,多元化业务需要归核和梳理,选择适合企业发展的多元化发展战略类型。本文主要以战略管理理论、多元化战略理论等为研究基础,采用文献研究法、现场调研法、理论分析法等多种研究方法,综合运用PEST、"五力"模型对企业宏观环境和行业环境进行分析,明确企业外部威胁和机会,用资源能力理论和价值链理论分析企业内部环境,明确企业的内部优势和劣势以及产业竞争优势。运用战略分析工具SWOT矩阵和波士顿矩阵,制定企业发展战略框架,使企业的战略与其所处环境和能力相匹配,找到一条适合企业转型升级的多元化发展道路,即"横向多元、纵向专业"的相关多元化发展战略。最后提出企业战略目标、战略阶段选择和产业、产品发展定位,并从多层次人才队伍建设、组织结构升级、企业文化支持和企业资源整合等四方面对企业实施相关多元化战略提供措施保障。
[Abstract]:The shipbuilding industry is a modern comprehensive and strategic industry that provides technical equipment for water transportation, marine development and national defense construction. It is an important part of the national development of high-end equipment manufacturing industry, and is also the foundation and important support for the implementation of the strategy of maritime power by [35]. Since the outbreak of the international financial crisis, under the policy guidance and market forced, China's shipbuilding industry the whole industry to speed up the adjustment of the pace of transformation, especially from 20]3 years, with the international shipping market downturn, shipbuilding enterprises focus on optimizing the industrial structure and product, strengthen scientific and technological innovation ability construction, accelerate the pace of mergers and acquisitions, to create excellent enterprise. In this context, how the shipbuilding enterprises should suppress the cyclical risk of the development of the shipbuilding industry, and how to choose which development strategy to carry out the transformation and upgrading is particularly important. Diversification strategy has become the only way for enterprises to survive and continue to develop in the uncertain market environment. In this paper, the research object of Bohai Shipbuilding Heavy Industry Co. Ltd. (hereinafter referred to as "Bo ship heavy") is a large-scale shipbuilding manufacturing enterprise, civilian business after nearly 20 years of development, continuously enhance the core competitiveness of enterprises, commercial business has become a pillar industry of the company, the development mode of marine engineering, metallurgical equipment, nuclear power equipment, steel structure processing and hydropower equipment belongs to a single, scattered, has not formed the scale, diversified development belongs to the primary stage of diversified business needs refocusing and combing, choose suitable for the development of the enterprise diversification strategy type. In this paper the theory of strategic management, diversification strategy theory as the research foundation, using the method of literature research, field research method, theoretical analysis method and other research methods, the integrated use of PEST, the "five forces" model to the enterprise macro environment and industry environment analysis, clear enterprise external threats and opportunities, internal environment analysis for resource capacity theory and value chain theory, definite the internal advantages and disadvantages as well as the industry competitive advantage. The use of strategic analysis tools of SWOT matrix and Boston matrix, formulated in the framework of enterprise development strategy, enterprise strategy and its environment and the ability to match, find a suitable for enterprises to upgrade the road of diversified development, namely "horizontal and vertical multi professional" related diversification strategy. Finally, it puts forward the strategic objectives, strategic stages and location of industry and product development, and provides measures and guarantee for enterprises to implement related diversification strategies from aspects of multi-level talent team construction, organizational structure upgrading, corporate culture support and enterprise resource integration.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.474;F272

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