青岛扬帆船舶制造有限公司发展战略规划

发布时间：2018-05-13 18:22

本文选题：发展战略 + 造船　；参考：《西南交通大学》2015年硕士论文

【摘要】：随着中国船舶制造业的不断发展,我国的整体规划中明确指出要壮大中国的船舶工业综合实力,包括硬实力和软实力的双重提升。青岛拥有船舶工业发展的得天独厚的地理条件,是环渤海湾地区的船舶工业发展中心,被国家作为重点扶持和建设的项目。青岛扬帆正地处青岛的船舶工业发展核心地带,青岛扬帆的发展拥有了巨大的机遇,同时也承担着竞争风险。因此,青岛扬帆要发展壮大,不但要明确自身的优势和劣势,而且要分析国际、国内、行业的各种信息,梳理出青岛扬帆的发展战略目标,本文正是对这一课题进行了研究。本文研究的基本理论和方法是竞争战略理论,运用相关现代企业管理理论,结合多种分析方法和分析模型,例如SWOT分析法、竞争结构分析等,通过综合分析市场、船型选择、竞争对手、客户需求、内外部条件,对企业内外部进行了分析,确定青岛扬帆公司发展战略目标以及竞争战略。本文分析了目前造船的环境情况,明确了中国造船的市场广阔前景。分析了国内外造船市场,明确了目前中国造船的优劣势。目前,国内主要船厂正在调整战略以主动的参与造船的竞争,分析和选择了适合青岛扬帆现阶段建造的船舶类型。对目前的竞争对手进行了详细的分析。对青岛扬帆做了优劣势分析。青岛扬帆的优势主要集中在硬件方面,拥有一流的造船装备、优质的客户资源、优越的地理环境、技能素质较高的产业工人；同时青岛扬帆的劣势也很明显,相对落后的基础管理、人力资源配置不合理、关键人员流失较多。通过多种因素分析,深刻剖析青岛扬帆的现状,制定青岛扬帆的发展战略和目标。并通过策略的谋划,制定了青岛扬帆的战略实施措施。(1)品牌制胜；(2)成本领先；(3)生产管理；(4)经营目标;(5)财务管理；(6)人力资源管理等措施等。通过对青岛扬帆造船的深层次战略剖析,进行有意义的战略研究,为青岛扬帆的决策层提供准确、及时的决策依据,促进青岛扬帆的迅速崛起。
[Abstract]:With the continuous development of China's shipbuilding industry, it is clearly pointed out in our country's overall plan that the comprehensive strength of China's shipbuilding industry should be strengthened, including the dual promotion of hard power and soft power. Qingdao has unique geographical conditions for the development of shipbuilding industry. It is the center of shipbuilding industry development in Bohai Bay region and is supported and constructed by the state. Qingdao sail is located in the core of Qingdao shipbuilding industry development, Qingdao sail development has a huge opportunity, but also bear the risk of competition. Therefore, in order to develop Qingdao sail, not only its own advantages and disadvantages should be defined, but also various information of international, domestic and industry should be analyzed, and the development strategy goal of Qingdao sail should be sorted out. The basic theory and method studied in this paper are competitive strategy theory, using relevant modern enterprise management theory, combining various analytical methods and models, such as SWOT analysis, competitive structure analysis, etc., through comprehensive analysis of market, ship type selection, etc. Competitors, customer needs, internal and external conditions, internal and external analysis of the enterprise, determine the development of Qingdao sail company strategic objectives and competitive strategy. In this paper, the environment of shipbuilding is analyzed, and the broad market prospect of shipbuilding in China is defined. This paper analyzes the shipbuilding market at home and abroad, and clarifies the advantages and disadvantages of Chinese shipbuilding at present. At present, the main shipyards in China are adjusting their strategies to participate in the competition of shipbuilding, and to analyze and select the types of ships suitable for Qingdao to build at the present stage. The present competitors are analyzed in detail. The advantages and disadvantages of sailing in Qingdao are analyzed. Qingdao's advantages are mainly focused on hardware, with first-class shipbuilding equipment, high-quality customer resources, superior geographical environment, and highly skilled industrial workers. At the same time, Qingdao's weakness in hoisting sails is also very obvious. Relatively backward basic management, unreasonable allocation of human resources, loss of key personnel. Through the analysis of various factors, the present situation of sailing in Qingdao is deeply analyzed, and the development strategy and goal of sailing in Qingdao are formulated. Through the planning of the strategy, the measures of strategic implementation of Qingdao sails, I. e., 1) brand winning, 2) cost leading 3) production management, 5) financial management, 6) human resource management and so on, are worked out. Through the deep strategic analysis of sailing shipbuilding in Qingdao, a meaningful strategic study is carried out to provide an accurate and timely decision basis for the decision-making level of Qingdao sail, and to promote the rapid rise of Qingdao sail.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F426.474

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