XYZ电力勘察设计公司国际化战略研究

发布时间：2018-01-07 23:23

本文关键词：XYZ电力勘察设计公司国际化战略研究　出处：《山东大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着国内电力需求增速放缓和中国"走出去"战略的不断推进,越来越多的电力企业开始积极参与国际经济技术合作,不断开拓海外电力市场,进行电力投资、项目运营和工程建设。电力勘测设计企业也伴随行业海外业务快速增长的趋势,开启了国际化的过程。但在国际化过程中,中国电力勘察设计企业不仅要应对海外电力市场开发的挑战和激烈的国际竞争,还要面临自身管理体制和公司治理结构的优化调整。本文在理论研究的基础上,结合工作实践,对XYZ电力工程勘察设计公司(以下简称"XYZ公司")国际化战略进行了系统研究。XYZ公司是中国行业领先的电力勘察设计咨询和工程建设服务企业,具备了为电力工程建设和运营提供勘察设计、工程施工、项目管理等全产业链条的资质和能力。XYZ公司现拥有工程设计综合甲级资质和对外经济技术合作进出口权和经营权,为其国际业务的开展奠定了基础。目前,XYZ公司国际市场开发尚处于快速发展阶段,国际项目主要分布于中南美洲、非洲和南亚及东南亚地区,实施方式主要分为规划咨询、勘察设计和项目总承包,其在国际电力市场布局、开发模式、组织架构等方面仍存在着诸多的不足。本文分析了 XYZ公司实施国际化战略的内外部环境,阐述了该公司的核心竞争力。本文在SWOT分析的基础上提出了 XYZ公司国际电力市场的选择思路和方法,对20家中国行业领先的电力勘测设计企业海外项目所在国家进行分析筛选,根据XYZ公司已有国际电力市场布局,综合运用电力消费弹性系数分析、国家风险分析和同行业国际区域分析等方法,以定性分析评价和定量打分排序相结合的方法筛选出了 11个重点开发的目标国家市场。针对不同类型的目标市场,提出了各有侧重的开发策略,并给出了国际电力市场开发的实施建议。为保障企业国际化战略顺利实施,本文结合XYZ公司实际提出了培养跨国企业文化建设、建立公司矩阵式电力市场开发组织架构、加快企业国际化电力人才培养、推进国际电力工程勘察设计标准体系建设、提升电力工程风险管控能力等保障措施。本文以XYZ公司为研究对象,研究结论对于企业国际化战略的实施具有较大意义,并期为更多中国电力勘察设计企业"走出去"提供参考、借鉴。
[Abstract]:With the slowdown of domestic power demand growth and the continuous promotion of China's "going out" strategy, more and more power enterprises have begun to actively participate in international economic and technological cooperation, constantly open up overseas power markets and carry out electricity investment. Project operation and engineering construction. Electric power survey and design enterprises are also accompanied by the rapid growth of overseas business in the industry, opening the process of internationalization, but in the process of internationalization. Chinese electric power survey and design enterprises should not only face the challenge of overseas power market development and fierce international competition, but also face the optimization adjustment of their own management system and corporate governance structure. Combining work practices. XYZ Electric Power Engineering Survey and Design Company (hereinafter referred to as "XYZ Company"). XYZ Company is a leading electric power survey and design consulting and engineering construction service enterprise in China. Has provided for the electric power engineering construction and the operation to provide the survey design, the engineering construction. Project management and other industry-wide chain of qualifications and capabilities. XYZ company now has comprehensive engineering design class A qualification and foreign economic and technological cooperation import and export rights and management rights. It lays the foundation for its international business. At present, the international market development of XYZ is still in the rapid development stage, international projects are mainly distributed in Central and South America, Africa, South Asia and Southeast Asia. The implementation methods are mainly divided into planning consultation, survey and design and project general contracting, its layout in the international electricity market, development model. There are still many deficiencies in the organizational structure. This paper analyzes the internal and external environment for XYZ to implement the internationalization strategy. This paper expounds the core competence of the company. Based on the analysis of SWOT, this paper puts forward the ideas and methods of choosing the international electricity market of XYZ Company. Based on the analysis and selection of the overseas projects of 20 leading power survey and design enterprises in China, the paper analyzes and analyzes the elasticity coefficient of electricity consumption according to the existing international electricity market layout of XYZ Company. Methods such as national risk analysis and international regional analysis of the same industry. With the combination of qualitative analysis and quantitative scoring, the target country market of 11 key development is selected. According to different types of target market, the development strategy with different emphasis is put forward. In order to ensure the smooth implementation of the internationalization strategy of enterprises, this paper puts forward the cultivation of multinational enterprise culture construction combined with the actual situation of XYZ Company. Set up the company matrix electric power market development organization structure, speed up the enterprise international electric power talent training, promote the international electric power engineering survey and design standard system construction. This paper takes XYZ Company as the research object, the conclusion is of great significance for the implementation of the enterprise internationalization strategy. This period provides a reference for more Chinese electric power survey and design enterprises to go out.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.61

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