知识聚类下的小家电产品形态意象研究

发布时间：2018-01-19 01:35

本文关键词： 知识聚类小家电产品形态意象聚类分析　出处：《陕西科技大学》2017年硕士论文　论文类型：学位论文

【摘要】：在大数据时代背景下,知识聚类对知识的汇集起着重要作用;它是现在科技迅速发展的产物,对于知识的管理与收集有积极意义。同时,也是搜索数据对象之间,价值联系的关键因素。在产品形态设计中,运用知识聚类方法可以直接、快速的将知识聚合、集合。物质产品的不断丰富,人们的需求已经从物质层面的满足上升到精神层面的满足。人性化的产品不仅必须具有良好的功能、界面、操作方式等技术特征,更需要考虑产品的外观形态乃至感性因素,以满足消费者的心理需求。在成熟的市场竞争中,不同品牌下同类产品的同质化趋向更加明显,仅仅依赖产品实用功能方面的创新,已经无法满足消费者的青睐,在这种情况下,个性化和时尚化逐渐成为消费者是否购买该产品的决定性因素。这就需要设计师在诸多的设计情报中挖掘使用者对产品的直觉印象,即产品意象。正确的产品意象会使产品满足于用户需求,进而满足市场需求。本文以小家电产品电热水壶为例,运用知识聚类的方法与技术对其造型形态进行研究。知识聚类、感性意象、形态分析以及统计分析是本论文的理论基础。本论文主要分为三个部分。第一,感性意象知识的获取。运用知识聚类尽可能多的聚合产品样本与意象词汇;运用形态分析法,分析归纳产品的形态要素;对其进行意象试验评价,收敛意象词汇个数;最终得到代表性感性意象词汇。第二,产品形态要素与感性意象的关联性分析。运用多元线性回归分析,建立起形态要素与感性意象之间的联系,归纳得到每一种意象所对应的形态要素,并绘制组合示意图。第三,案例设计应用。通过用户调研明确产品定位,确定产品风格意象,选择产品形态示意图,对选择后的方案进行方案细化并建立三维模型,完成产品形态设计。在论文中,运用语义差异法对产品形态与意象词汇进行调研;用因子分析、聚类分析收敛意象词汇个数;用多元回归分析法,分析产品意象与代表性词汇之间的关联性。本论文以知识聚类为导向,运用知识聚类的技术和方法,与小家电产品意象形态设计相结合。将两个不同领域的学科结合运用,知识聚类对产品感性意象挖掘以及对产品意象知识的获取有重要的指导意义;同时与产品形态设计有机的结合起来,可为以后的产品意象形态设计提供理论基础,进而提高设计效率和成本开发。
[Abstract]:Under the background of big data era, knowledge clustering plays an important role in the collection of knowledge. It is the product of the rapid development of science and technology, and has a positive significance for the management and collection of knowledge. At the same time, it is also the key factor of the value relationship between the search data objects. Knowledge clustering method can be used directly and quickly to aggregate and aggregate knowledge. People's needs have risen from the material level of satisfaction to the spiritual level of satisfaction. Humanized products must not only have good functions, interfaces, operating methods and other technical characteristics. More need to consider the appearance of products and even emotional factors to meet the psychological needs of consumers. In the mature market competition, the homogeneity of similar products under different brands is more obvious. Only rely on the product functional innovation, has been unable to meet the needs of consumers, in this case. Personalization and fashion have gradually become the decisive factor for consumers to buy the product, which requires designers to tap the user's intuitive impression of the product in a lot of design information. That is, product image. The correct product image will make the product meet the needs of users, and then meet the market demand. This paper takes the electric kettle of small household appliances as an example. Knowledge clustering, perceptual imagery, morphological analysis and statistical analysis are the theoretical basis of this paper. This paper is divided into three parts. First. Acquisition of perceptual image knowledge. Using knowledge clustering to aggregate product samples and image vocabulary as much as possible; The morphological analysis method is used to analyze and induce the morphological elements of the product. The number of image words is converged. Finally get the representative perceptual image vocabulary. Second product form elements and perceptual image correlation analysis. Using multiple linear regression analysis to establish the relationship between morphological elements and perceptual images. Get the corresponding morphological elements of each image, and draw a combination of schematics. Third, case design application. Through user research to identify product positioning, determine product style image, choose product form map. In this paper, the semantic difference method is used to investigate the product morphology and image vocabulary. The number of image words converged by factor analysis and cluster analysis; This paper uses multiple regression analysis to analyze the relationship between product image and representative vocabulary. This paper is guided by knowledge clustering and applies the technology and method of knowledge clustering. Combining with the image form design of small household appliances, the knowledge clustering has important guiding significance to the product perceptual image mining and the acquisition of product image knowledge by combining the two disciplines in different fields. At the same time, the combination of product form design and product form design can provide the theoretical basis for the future product image form design, and then improve the design efficiency and cost development.
【学位授予单位】：陕西科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TM925.55

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