竞争者分析与企业市

发布时间：2018-02-13 13:22

  本文关键词： 竞争者分析 市场进攻 非市场进攻 资源相似性 市场共性　出处：《管理评论》2017年11期 　论文类型：期刊论文

【摘要】：本文以中国家电行业内上市公司为研究对象,将动态竞争研究的分析方法从以焦点企业为中心跨越到以竞争者为中心,重点关注竞争者分析对企业市场与非市场进攻行动选择的深层次影响机制。研究结论主要有:第一,市场共性对竞争性进攻行动具有显著的负向影响。其中市场共性对市场进攻具有显著的负向影响,但与非市场进攻却存在一定的弱正相关性;第二,资源相似性对竞争性进攻行动不具有显著的负向影响。但进一步发现,资源相似性对市场进攻具有显著的负向影响,但对非市场进攻却存在着显著的正向影响;第三,市场共性对资源相似性与竞争行动之间的关系具有显著的正向调节作用。进一步,发现市场共性越高,资源相似性与市场进攻行动之间的负向关系越强;市场共性越高,资源相似性与非市场进攻行动之间的正向关系越强;第四,在公司层面,企业规模、企业年龄、资产收益率、资源优势对市场与非市场进攻均具有显著的正向促进作用;政府采购额仅对非市场进攻具有显著的正向影响,对市场进攻的作用并不显著;多元化水平对市场进攻具有弱负向影响,但对非市场进攻却存在着显著的正向影响;在市场层面,发现市场集中度与不可逆性对市场进攻与非市场进攻均具有显著的正向影响。然而,竞争者的进攻仅对市场进攻行动具有显著的正向影响,与非市场进攻并不存在显著的相关性。
[Abstract]:This paper takes the listed companies in China's household appliance industry as the research object, leaps the analysis method of the dynamic competition research from the focus enterprise as the center to take the competitor as the center. Focus on the analysis of competitors on the enterprise market and non-market offensive choice of the deep-seated mechanism. The main conclusions of the study are as follows: first, Market generality has a significant negative effect on competitive offensive action, among which market commonality has a significant negative effect on market attack, but it has a weak positive correlation with non-market attack. Resource similarity has no significant negative effect on competitive offensive action. However, it is further found that resource similarity has significant negative influence on market attack, but has significant positive effect on non-market attack. Furthermore, it is found that the higher the market commonness, the stronger the negative relationship between resource similarity and market offensive action, and the higher the market commonness. The positive relationship between resource similarity and non-market offensive action is stronger, 4th, firm size, firm age, asset return rate, resource advantage have significant positive promotion effect on market and non-market attack, in the company level, enterprise size, enterprise age, asset return rate, resource advantage have significant positive promotion effect on market and non-market attack; The amount of government procurement has only a significant positive effect on the non-market attack, but not on the market attack, the diversification level has a weak negative impact on the market attack, but there is a significant positive impact on the non-market attack. On the market level, it is found that market concentration and irreversibility have significant positive effects on both market attack and non-market attack. There is no significant correlation with non-market attacks.
【作者单位】： 武汉大学经济与管理学院;
【基金】：国家自然科学基金项目(71572132;71272232) 武汉大学人文社会科学青年学者学术发展团队建设项目(Whu2016011)
【分类号】：F426.6;F832.51
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本文编号：1508259