基于用户认知的小家电产品族特征研究

发布时间：2018-04-25 20:55

本文选题：用户认知 + 产品族　；参考：《南京理工大学》2017年硕士论文

【摘要】：技术的进步使得产品同质化现象日益加剧,产品族设计方法的引入,已逐渐成为学术界的热点课题。随着人们对生活品质的要求逐步提高,小家电这一产业应运而生,因其本身功能的局限性,外观的情感特征成为用户选择产品的一个主要参照,如何应用产品族战略对小家电的产品进行系统管理,搭建设计师与用户之间的沟通渠道成为小家电产品设计的一个研究方向。文章以飞利浦电动剃须刀为例构建了产品族特征设计系统,并在此基础上进行产品族设计实践。首先,采用层次分析法,让具有设计背景的人员通过层层分组识别出产品族的主要特征部件,结合产品族的代表性产品进行产品族形态特征因子和色彩特征因子的提取、编码和归纳,形成一个具有代表性的产品族特征因子库。其次,获取与产品族特征相关的感性词汇,采用语义差异法,通过感性意向问卷调研,让用户对特征部件进行各个风格意向的影响重要性评价,得到每个特征部件对不同风格意向的贡献权重值。然后再让用户进行各特征因子的感性意象评价。将以上数据处理分析后,得到产品族特征感性认知评价量表。以这个量表为基础,根据目标需求,创建新产品设计的基础原型。最后,综合以上所有分析研究,构建小家电产品族特征设计系统。以特征设计系统为指导,进行飞利浦电动剃须刀的新产品设计实践,并经用户对新产品的感性意象评价后,印证该系统的可用性。
[Abstract]:With the development of technology, the phenomenon of product homogenization is becoming more and more serious, and the introduction of product family design method has gradually become a hot topic in academic circles. With the improvement of people's quality of life, the industry of small household appliances emerges as the times require. Because of the limitation of its own function, the emotional features of appearance become a major reference for users to choose products. How to apply the product family strategy to the system management of the small household appliances and how to set up the communication channel between the designer and the user has become a research direction of the small household appliances product design. This paper takes Philips electric razor as an example to construct a product family feature design system, and on this basis carries on the product family design practice. First of all, the AHP is used to let the people with design background identify the main feature components of the product family through layer by layer grouping, and combine the representative products of the product family to extract the product family morphological feature factor and color feature factor. Code and induce, form a representative product family feature factor database. Secondly, the perceptual vocabulary related to product family features is obtained, and the semantic difference method is adopted to evaluate the importance of each style intention of the feature components through the survey of perceptual intention questionnaire. The contribution weight of each feature component to different style intention is obtained. Then the user is asked to evaluate the perceptual image of each feature factor. After analyzing the above data, the perceptual cognitive evaluation scale of product family characteristics was obtained. Based on this scale, the basic prototype of the new product design is created according to the target requirements. Finally, a family feature design system for small household appliances is constructed by synthesizing all the above analysis and research. The new product design practice of Philips electric razor is carried out under the guidance of the feature design system, and the usability of the system is verified by the evaluation of the perceptual image of the new product by the user.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TM925.02

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