XMXJ电力设备公司发展战略研究

发布时间：2018-05-15 19:43

本文选题：XMXJ + 扭转型+增长战略　；参考：《广西大学》2017年硕士论文

【摘要】：XMXJ电力设备公司(下面简称XMXJ)地处福建省厦门市,隶属于国家电网公司直属XJ集团。是2009年XJ集团与香港聚龙电力公司按3:1的出资比例在厦门翔安区建立的合资子公司。其定位为民族大型高新技术电力制造业公司,为国家电网引进外资模式管理的试点企业。在中国经济发展新常态的环境下,电力企业经历了高速发展、4万亿投资、经济回落、形势疲软等情况。在XMXJ公司发展的前期依靠国家电网资源支持,外资管理模式发展方式已经稍显颓势,某些业务陷入瓶颈。管理者价值观的不同,制度的摩擦等问题甚多,导致公司资产负债率高居不下,公司经营的发展战略面临新的挑战。集团及时调整举措,分析研究原因,重新组建领导团队,改进企业战略使得XMXJ重发青春,走向正轨。本文在大量查询文献的基础上,分析了国内外专家学者对企业战略的理论研究。并理论联系实际,运用PEST、波特五力模型、SWOT等战略研究方法对XMXJ公司的现状及内外部环境及各项经营数据进行了缜密的分析,指出XMXJ公司发展战略中存在的各项的问题,提出了XMXJ公司未来战略目标为分阶段扭转增长型发展战略,采用差异化竞争、创新战略、国际化战略三种竞争战略。我相信这些研究成果虽然只是个人粗浅研究,不具有全面代表性。但是希望可以起到抛砖引玉的作用,在国家强势崛起的今天能为占重要民生地位的国有体制电力设备企业起到一定的参考作用。
[Abstract]:XMXJ Power equipment Company (hereinafter referred to as XMXJ) is located in Xiamen, Fujian Province, directly under the State Grid Company XJ Group. In 2009, XJ Group and Hong Kong Julong Power Company set up a joint venture subsidiary in Xiamen Xiangan District at 3:1. It is a large national high-tech electric power manufacturing company and a pilot enterprise of introducing foreign capital mode management to the state grid. In the new normal environment of China's economic development, power enterprises have experienced a rapid development of 4 trillion investment, economic downturn, weak situation and so on. In the early stage of the development of XMXJ Company, depending on the State Grid resources support, the mode of development of foreign capital management mode has shown a bit of decline, and some business has fallen into a bottleneck. There are many problems such as the difference of manager's values and the friction of system, which leads to the high asset-liability ratio of the company and the new challenge to the development strategy of the company's management. Group timely adjustment measures, analysis of the reasons for the re-establishment of leadership team, improve corporate strategy to make XMXJ youth, on the right track. Based on a lot of literature, this paper analyzes the theoretical research of enterprise strategy by experts and scholars at home and abroad. With the combination of theory and practice, the present situation, internal and external environment and management data of XMXJ Company are analyzed meticulously by using pest, Porter five Force Model and SWOT, and the problems in the development strategy of XMXJ Company are pointed out. The future strategic goal of XMXJ is to reverse the growth strategy in stages and adopt three competitive strategies: differentiation competition, innovation strategy and international strategy. I believe that these research results, although only a personal superficial study, is not fully representative. But I hope it can play a role as a reference for the state-owned power equipment enterprises which occupy an important position in the people's livelihood today when the country is rising strongly.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.61

【参考文献】