西城华兴XQ-50C空气净化器造型设计

发布时间：2018-01-11 17:44

本文关键词：西城华兴XQ-50C空气净化器造型设计　出处：《湖南大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着雾霾天气的加重，PM2.5概念进入公众的视野，空气净化器市场得到了空前的关注。目前国内高端市场中的空气净化器主要是被国外品牌占据，分食了大量的市场份额。国产空气净化器无论是在空气净化技术，还是在产品设计都与国外品牌有很大的差距。西城华兴公司在空气净化技术取得了突破性进展的同时，希望通过工业设计提高产品美观性和企业品牌形象，打破外国品牌对空气净化器市场的垄断。本项目的目的是对西城华兴公司空气净化器进行造型设计，对提高企业品牌形象和市场竞争力具有重要意义。本项目来源于湖南西城华兴科技有限公司和湖南大学设计艺术学院的合作项目，以西城华兴XQ-5C空气净化器为设计对象，基于超声波全自动清洗技术，从空气净化机的外观造型设计出发，以企业的品牌理念、工艺水平为基础，以企业需求战略和市场需求为导向，以独到的设计眼光设计出了符合市场需求的空气净化器。在项目实施过程中，首先对公司的设计要求进行了分析，对相关项目任务和设计进程的安排；然后空气净化器的主要竞争品牌进行了调研，主要从价格、净化原理机制、外观造型、色彩、结构、界面等方面展开分析，再然后对西城华兴公司用户、品牌、工艺以及企业产品的功能结构进行了相应的分析，并对产品进行了设计定位。通过头脑风暴，概念草图设计，数字建模与效果图设计确定了最终方案，并对方案进行了方案细化与样机试制，同时还对空气净化器的安装位置进行了人机设计。最后基于产品按键的功能，产品的信息架构，流程设计进行了相应的界面视觉方案设计。本项目的主要创新点和成果在于，，第一，准确的理解企业需求，合理的利用企业现有的产品工艺，设计出了外观形式独特、新颖、美观，结构设计合理的方案，并最终实现了产品样机的试制与测试。第二，对产品安装位置进行了人机设计，为用户和维修人员带来很大的方便，第三，对产品界面进行了合理的信息架构，流程交互设计，设计出了既美观，又具有很高实用性和适用性的产品界面。
[Abstract]:With the aggravation of the fog weather , the concept of PM 2.5 enters the public view , and the air purifier market has been paid more attention . At present , the air purifier in the high - end market of China is mainly occupied by the foreign brand , and the market share is divided . The domestic air purifier is not only in the air purification technology or in the product design , but also has a big gap with the foreign brand . At the same time , Xi - cheng Huaxing Company has made breakthrough progress in air purification technology , and hopes to improve the beauty of products and brand image of enterprises through industrial design , break the monopoly of foreign brands on the market of air purifier . The purpose of this project is to design the air purifier of Huaxing Company in West City , which is of great significance to improve the brand image and market competitiveness of the enterprise . This project comes from the cooperation project of Huaxing Science & Technology Co . , Ltd . and Hunan University ' s School of Design and Arts , and takes XQ - 5C air purifier in West City as the design object . Based on ultrasonic full - automatic cleaning technology , based on the appearance modeling design of air purification machine , based on the brand concept and technology level of the enterprise , the enterprise demand strategy and market demand are guided , and the air purifier meeting the market demand is designed with the unique design vision . In the process of project implementation , firstly , the design requirements of the company are analyzed , the relevant project task and the design process are arranged , and then the main competitive brands of the air purifier are analyzed , and the product is designed and positioned . Through brainstorming , concept sketch design , digital modeling and effect chart design , the final scheme is determined . Finally , the design of the installation position of the air purifier is carried out . Finally , the design of the design of the air purifier is carried out . Finally , the design of the interface visual design is carried out based on the function of the product key , the information architecture of the product and the flow design . The main innovation points and achievements of this project are that the first , accurate understanding of the enterprise needs , rational utilization of the enterprise ' s existing product technology , the design of a unique , novel , beautiful , structural design reasonable scheme , and finally realized the product prototype testing and testing . Second , the product installation position is designed to bring great convenience to the user and the maintenance personnel , and the third , the product interface is designed with reasonable information structure and process interaction design , and the product interface which is beautiful and has high practicability and applicability is designed .

【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TM925.16

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