ZG集团多元化经营的问题与对策研究

发布时间：2018-02-27 08:31

本文关键词： ZG集团多元化经营问题与对策研究　出处：《广西大学》2015年硕士论文　论文类型：学位论文

【摘要】：当企业发展到一定阶段,为保持长足的获利能力稳健成长,多元化经营是很多企业选择成长的重要模式之一。ZG集团二十多年在保持空调主业专业化发展的同时,已在谋求多元化发展十多年了。然而,在多元化经营企业中,有的企业因经营有方并抓住了机遇而不断壮大发展,而有的却在成长过程中未能应对好经营中各种困难与风险而倒闭或受挫。面对多元化扩张的诱惑,大多数企业容易冲动与盲目,因缺乏事前预算或选择多元化经营策略不当,往往最终给企业带来严重亏损甚至拖累到原有产业。ZG集团在发展多元化产业时,有过失败教训,也有一些成功经验,各多元化项目的规模也在不断扩张,盈利能力也得到了提高,多元化经营为ZG集团整体业务发展起到了重要的促进作用。那么,如何才能保持企业多元化健康发展?企业如何采用相应的经营策略去控制多元化经营中存在的各种风险?国内外很多学者提出诸多对策,比如：发展企业核心竞争力为多元化发展提供保障和基础,多元化发展应遵循与主业相关性原则发展；加强企业财务资产整合和企业资产优化整合,建立管理制度控制财务和业务风险；需提升企业管理水平促进多元化规模效益显现等等。另外,目前全球经济已逐步趋向于一体化,市场竞争在企业之间越演越烈,所有商品及服务的价格变得越来越透明,造成企业的盈利能力极为有限,企业间优势互补、通力合作的情况越来越多,因此业务外包策略应用越来越广泛尤其是在多元化企业集团里。ZG集团在十多年的多元化经营过程中也存在一些问题,从财务指标看,部分多元化经营项目未给ZG集团带来营业利润正增长,资产负债率偏高影响空调主业发展,小家电等其他多元化产业或领域提高了ZG品牌的综合竞争力,但规模仍不大。从产品相关性来看,相关多元化项目存在结算原则不健全及盈亏不平衡等财务风险,内部业务流程及产品质量管理失控等业务风险,多元化经营内外部环境资源整合不到位,技术创新不够；非相关多元化存在发展缓慢规模不大,对ZG集团企业核心竞争力基本没有产生正面效应,增加企业经营风险。从内部环境看ZG集团财务状况还不够稳定,ZG集团企业核心竞争力的培养力度仍需继续加强；从外部环境看国家宏观政策调整影响及外部金融危机到家电行业发展。针对以上ZG集团多元化经营中存在的问题,本文将基于多元化经营相关理论,结合国内外学者对企业多元化战略的研究成果,分析ZG集团多元化经营的动因、产业选择、利弊绩效以及战略风险,找到适合其发展的多元化经营对策,主要对策有加强管理模式与技术创新避免多元化经营风险,保持相关多元化与非相关多元化协调发展,借助业务外包策略合理利用内外部资源发展多元化,加强核心竞争力是多元化发展的保障,加强电商平台与实体渠道相结合深化渠道建设等。未来ZG集团多元化经营如何才能在市场竞争中立于不败之地?如何扩张真正实现ZG集团大集团战略打造集团财富共同体呢?如何让多元化经营在之后几年ZG集团跨越千亿销售目标中贡献一份力量呢?详见下文进一步探讨ZG集团多元化经营中存在的问题,并提出相关对策为ZG集团的多元化发展提供一些决策支持。
[Abstract]:When the enterprise develops to a certain stage, in order to maintain the profitability of rapid steady growth, many companies choose diversification is one of the important growth mode of.ZG group for more than 20 years in the air conditioning industry maintain professional development at the same time, has been in seek diversified development for more than 10 years. However, in the diversified enterprises, some enterprises for well run and to seize the opportunity and development, and all kinds of difficulties and risks in the process of growing up but some good business but failed to respond to failures or frustrated. Facing the diversification and expansion of temptation, most enterprises are easy to impulse and blindness, due to lack of prior budget or choose diversification strategy properly, often bring serious losses and eventually dragged down to the original.ZG industry group in the development of diversified industries, there have been failures, there are also some successful experience, the scale of the project are not diversified Broken expansion, profitability has improved, diversification has played an important role for the overall business development of ZG group. Then, how to maintain the healthy development of the enterprise diversification? How to adopt corresponding management strategies to control all kinds of risk diversification? Many scholars put forward many countermeasures, such as: the development of the core competitiveness of enterprises to provide a guarantee and foundation for the diversified development of diversified development should follow the development and the main principle of relevance; strengthen enterprise financial assets integration and optimization of enterprise assets management system integration, the establishment of financial control and business risk; to enhance the management level of enterprises to promote the diversification of the scale benefit show and so on. In addition, the global economy has been gradually tend to integration, market competition between enterprises becomes more and more fierce, the price of all goods and services become more and more transparent, Due to the profitability of the enterprise is extremely limited, business advantages, work more and more, so the application of outsourcing strategy is more and more widely especially in the diversified enterprise group in the.ZG group in the process of diversification in more than 10 years there are still some problems, from the financial indicators, diversification projects not to bring in business group ZG profits are growing, the high rate of assets and liabilities of air conditioning industry development, small appliances and other diversified industries or areas to improve the comprehensive competitiveness of the ZG brand, but the scale is still small. From the point of view of related products, related diversification project settlement principle is not perfect and the profit and loss balance of financial risk, the internal quality management of business process and product control business risk, diversification of internal and external environment of resource integration is not in place, technology innovation is not enough; non related diversification in development The slow scale is not large, the core competence of ZG enterprise group basically did not have a positive effect, increased business risk. From the internal environment of ZG financial group is still not stable enough, cultivation of core competence of ZG enterprise group still needs to be strengthened; development of national macro policy adjustment and external financial crisis to the home appliance industry from the external environment aiming at the above. ZG group diversification problems in the diversification theory based on the combination of domestic and foreign scholars on corporate diversification strategy research, motivation analysis, diversified group of ZG industry, the pros and cons of performance and strategic risk, to find a suitable development of the diversification strategy, the main countermeasures are to strengthen management mode of technology innovation and avoid risk diversification, maintain related diversification and unrelated diversification of business with the help of coordinated development. Department of resource development and diversification of the rational use of outsourcing strategy, strengthen the core competitiveness is the guarantee of the development of diversified business platform, to strengthen and deepen the channel construction entity channels combined. The future of ZG group diversification to an invincible position in the market competition? If He Kuozhang truly ZG group big group strategy to build group wealth community? How to diversify after several years of operation across the ZG group contribution billion sales target for a power? See below to further explore the existing problems in the diversified management of ZG group, and puts forward relevant countermeasures to provide some decision support for the diversified development of the ZG group.

【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.6

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