基于GIS的商业选址分析与研究

发布时间：2018-07-04 22:24

本文选题：软件工程 + Yum　；参考：《电子科技大学》2013年硕士论文

【摘要】：当前全球经济和国内经济正经历结构性调整，外部经济环境的变化促使消费与投资位于国家发展重点的方向上。在连锁服务市场上，规模产生效益是不变的真理。但是，这是建立在个体竞争有力，整体协调一致的基础上的规模，这样才达到经济学上所指企业内部的均衡。所以，特定时期内，高度关注门店的增长方式集约、循环型地发展建设，才能合理地向符合消费需求发展的灵活化、多元化、高效化为特征的外向型现代商业要求。本文以Yum为研究对象，对商业选址理论及软件开发理论进行探讨，旨在为Yum选址提供科学的技术和理论支持。本文对Yum选址过程中的商业选址理论进行探讨，结合Yum实际情况，利用GIS理论对传统的商业理论进行合理的利用和创新，包括机会点评估，缩商圈及覆盖优化算法，基于路径的缓冲区进行研究，得到合理的商业选址位置。并且通过专业模型（Huff模型）对初步选择的机会点进行进一步筛选。并且在实际应用中已经取得很好的效果，为Yum创造了可观的商业价值。结合软件工程理论和传统的软件开发流程，针对商业选址的特殊性，得出商业选址独特的开发流程及方法。在软件开发中，，详细介绍了软件的接口调用，数据库组织，软件功能使用，以及用户交互界面的展示。虽然选址理论和软件开发理论已经相当成熟，本文针对当下存在的商业选址问题，将两者很好的融合在一起，并且成功应用在商业领域，具有很好的指导作用。
[Abstract]:At present, the global economy and domestic economy are undergoing structural adjustment, and the changes in the external economic environment push consumption and investment in the direction of national development priorities. In the chain service market, the scale produces the benefit is the invariable truth. However, this is based on the scale of individual competition, overall coordination, so as to achieve the economics of the internal balance of the enterprise. Therefore, in a specific period, we should pay close attention to the intensive growth mode of stores and develop and construct circularly, so that we can reasonably meet the needs of flexible, diversified and highly efficient extroverted modern commercial requirements that accord with the development of consumer demand. Taking Yum as the research object, this paper discusses the commercial location theory and software development theory, aiming at providing scientific technical and theoretical support for Yum location selection. This paper discusses the theory of commercial location selection in the process of Yum location, combining with the actual situation of Yum, using GIS theory to make rational use and innovation of the traditional business theory, including opportunity point evaluation, business circle shrinking and coverage optimization algorithm. The route-based buffer is studied to obtain a reasonable location of commercial location. And through the professional model (Huff model) to the initial selection of opportunities for further screening. And has achieved good results in practical applications, creating considerable commercial value for Yum. Based on the theory of software engineering and the traditional software development process, the unique development process and method of commercial location are obtained according to the particularity of commercial location. In the software development, the software interface call, database organization, the use of software functions and the display of user interface are introduced in detail. Although the theory of location selection and software development has been quite mature, this paper aims at the existing commercial location problem, the two are well integrated together, and successfully applied in the field of business, which has a good guiding role.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：P208;TP311.5

【参考文献】