基于渠道管理的C公司营运资金管理研究

发布时间：2018-01-29 06:03

本文关键词： 营运资金渠道管理营运资金管理渠道关系　出处：《天津农学院》2017年硕士论文　论文类型：学位论文

【摘要】：当下社会正处于一个信息化迅猛发展的时代,由于市场的多元化,企业正面临越来越多的机遇与挑战,与之而来的还有大量隐藏的风险。越来越多的由于营运资金管理不善而导致企业破产倒闭案例的出现,引起了企业管理人员的高度关注。因此,一个企业如果具备完善的营运资金管理体系,那么就好像是一个运动员有了新鲜健康的血液,能够为他源源不断的提供动力支撑。但是由于营运资金具有来源多样,周转迅速,数值不稳定,易变现等特征,无疑为营运资金的管理加大了难度。许多中小企业对营运资金的重要性认识不到位,相关人员的管理水平也非常有限,大部分还是停留在单个营运资金项目的管理上,主要以应收账款、存货的项目管理为主,各项目之间没有联系,处于相对孤立的状态。这很大程度上限制了企业的进一步发展,同时,也带来了一些无法预知的风险。本文将渠道管理的思想融入到营运资金的管理当中,突破了原有的传统营运资金管理的束缚,站在更高的格局看待企业营运资金的管理。本文采用了理论分析与案例研究相结合的方法,以制造行业中的中小企业C企业为案例研究对象,对其营运资金进行深入的分析和研究。文章首先介绍了营运资金的定义以及传统营运资金管理的方式,并归纳出传统管理方式的局限性,之后引入了渠道管理思想作为理论基础。借鉴基于渠道管理的营运资金的管理方法,分别从采购渠道、生产渠道、营销渠道和理财活动四个方面对C公司营运资金的管理现状进行了全面、系统的研究和评价,从而发现C公司目前营运资金管理方面存在的问题,针对这些问题,基于渠道思想,从优化渠道结构、改善渠道关系、提高渠道效率的角度,为C公司优化营运资金管理体系提出一些建议,为C公司以及其它类似企业解决营运资金管理问题提供参考。
[Abstract]:The current society is in the era of rapid development of information technology, because of the diversification of the market, enterprises are facing more and more opportunities and challenges. With this, there is also a large number of hidden risks. More and more due to poor management of working capital, resulting in the emergence of bankruptcy cases, which has aroused the high concern of enterprise managers. If an enterprise has a sound working capital management system, then it is like an athlete has fresh and healthy blood. But because the working capital has the characteristics of diverse sources, rapid turnover, value instability, easy to realize and so on. There is no doubt that the management of working capital has increased the difficulty. Many small and medium-sized enterprises do not know the importance of working capital in place, and the management level of related personnel is very limited. Most of them remain in the management of a single working capital project, mainly accounts receivable, inventory project management, there is no relationship between the projects. In a relatively isolated state. To a large extent, this restricts the further development of enterprises, but also brings some unpredictable risks. This paper integrates the thought of channel management into the management of working capital. It breaks through the shackles of the traditional working capital management and looks at the management of the enterprise working capital in a higher pattern. This paper adopts the method of combining theoretical analysis and case study. Taking small and medium-sized enterprise C in manufacturing industry as the case study object, the working capital is analyzed and studied in depth. Firstly, the definition of working capital and the traditional mode of working capital management are introduced. And summed up the limitations of the traditional management mode, and then introduced the channel management thought as the theoretical basis. Draw lessons from the working capital management method based on channel management, respectively from the procurement channel, production channels. Marketing channels and financial activities of four aspects of C company working capital management status of a comprehensive, systematic research and evaluation, and found that C company working capital management problems. In view of these problems, from the angle of optimizing the channel structure, improving the channel relationship and improving the channel efficiency, this paper puts forward some suggestions for C Company to optimize the working capital management system based on the channel thought. For C company and other similar enterprises to solve the problem of working capital management to provide reference.
【学位授予单位】：天津农学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.71;F406.7

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