湖南华强公司变频卧式涡旋压缩机项目投资决策研究

发布时间：2018-07-12 12:36

本文选题：项目投资 + 决策研究　；参考：《湖南大学》2012年硕士论文

【摘要】：投资决策是寻找合适的最佳投资方案为投资者提供投资目标和投资方向。项目投资决策是指投资者为了实现其预期的投资目标,运用一定的科学理论、方法和手段,通过一定的程序对投资的必要性、投资目标、投资规模、投资方向、投资结构、投资成本与收益等经济活动中重大问题所进行的分析、判断和方案选择。投资决策是企业所有决策中最为关键、最为重要的决策,是保持社会经济持续稳定发展的重要途径。理论联系实际,才能做到学以致用。本人在投资公司几年来项目投资实践中,有着深厚的体会与深切的感受,通过MBA理论知识的系统学习与整理,丰富了在项目投资决策过程中的技术方法,为湖南华强在项目投资决策可行性提供理论支撑和帮助。本文以湖南华强公司对变频卧式涡旋压缩机项目的实际投资行为为例,运用项目投资决策的理论方法,对该项目从理论上,实际操作上进行深刻的探讨,同时从湖南华强公司经营现状分析开始,详细阐述了在我国宏观政策以及大的市场环境下,公司对新能源产业的项目投资必要性。本文把现代企业项目投资决策的理论知识和技术方法运用到湖南华强项目的实际操作中。首先,从投资决策理论入手,介绍了投资决策的概念、原则、方法体系、程序等；接着从项目投资的环境全面阐述如：产品市场,技术条件,发展前景等方面进行深入分析论述,同时在项目生产、运营、策划、管理等方面,通过对变频卧式涡旋压缩机项目的特征分析,提出建设性的意见和处理措施,也提出了项目的组织与建设建议；其次从财务角度全面分析,对本项目投资可能面临的的风险以及不确定性进行剖析与风险分析综合评价,并提出了如何预防与解决风险的具体方法,论证该项目的市场经济效益与社会效益良好；最后,结合市场实际情况,揭示车用空调产业的发展前景,提出产业投资策略,并力图通过对该项目的投资决策的实施,建立科学的综合评价模型,系统的投资决策体系,可以为相近或相似的新兴产业项目的投资决策提供一定的借鉴意义。
[Abstract]:Investment decision is to find the best investment plan for investors to provide investment objectives and investment direction. Project investment decision refers to the necessity of investment, investment target, investment scale, investment direction and investment structure by using certain scientific theories, methods and means, in order to realize the expected investment goal. Analysis, judgment and option selection of major issues in economic activities, such as investment costs and returns. Investment decision is the most critical and important decision in all the decisions of enterprises. It is also an important way to maintain the sustainable and stable development of social economy. Only when theory is combined with practice, can learning be applied to practical use. In the project investment practice of the investment company for several years, I have deep experience and deep feeling. Through the systematic study and arrangement of the MBA theory knowledge, I have enriched the technical method in the project investment decision-making process. For Hunan Huaqiang in the project investment decision-making feasibility to provide theoretical support and help. Taking the actual investment behavior of the horizontal scroll compressor project of frequency conversion in Hunan Huaqiang Company as an example, using the theory and method of project investment decision, this paper makes a deep discussion on the project theoretically and practically. At the same time, starting with the analysis of the present situation of Hunan Hua-qiang Company, this paper expounds in detail the necessity of the project investment of the company in the new energy industry under the macro policy and the large market environment of our country. This paper applies the theory knowledge and technical method of modern enterprise project investment decision to the practical operation of Hunan Hua-Qiang project. Firstly, the concept, principle, method system and procedure of investment decision are introduced from the theory of investment decision, and then the environment of project investment, such as product market, technical condition, etc. At the same time, in the aspects of project production, operation, planning and management, through the analysis of the characteristics of the variable frequency horizontal scroll compressor project, the constructive suggestions and treatment measures are put forward. The organization and construction suggestions of the project are also put forward. Secondly, the risk and uncertainty of the investment of the project are analyzed and evaluated comprehensively from the financial point of view. It also puts forward the concrete method of how to prevent and solve the risk, and proves that the market economic benefit and social benefit of the project are good. Finally, combined with the actual situation of the market, the development prospect of automobile air conditioning industry is revealed, and the industrial investment strategy is put forward. Through the implementation of the investment decision of the project and the establishment of a scientific comprehensive evaluation model and a systematic investment decision-making system, it can provide certain reference significance for the investment decision of similar or similar new industrial projects.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F275;TH45

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