科技素养视域下公众转基因食品的认知态度分析

  本文关键词：转基因信息传播对消费者食品安全风险预期的影响，由笔耕文化传播整理发布。

科技素养视域下公众转基因食品的认知态度分析

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摘要

为探究公众转基因食品认知态度的形成路径,从科技素养的研究视角出发选取科学网和天涯社区为研究样本来源展开实证分析。采用扎根理论的分析方法研究得到具有相对较高科技素养人群形成认知态度的中枢路径和具有相对较低科技素养人群形成认知态度的边缘路径,并将上述路径经过整合得到了完整的公众转基因食品认知态度形成过程理论模型。研究发现,中枢路径下对公众认知态度的管控核心关键在于提高内容质量,而边缘路径下公众认知态度受内容刺激与意见领袖的影响从而难以直接管控,可通过提高公众的科技素养将其认知态度形成的路径加以转换,并引导至中枢路径会有更好的管控效果。
        To explore the formation path of how public form the cognitive attitude towards genetically modified food,an empirical analysis was done according to the collected samples from science net and Tianya from the perspective of science literacy. Using the grounded theory,a central path to form cognitive attitude was drawn from the groups with high level of science literacy while the edge path was drawn from the groups with low level science literacy. A complete model was formed with the two paths incorporated. It is concluded that the key to manage the attitude of public in central path is to improve the quality of content. However,the attitude of public in edge path is influenced by content stimulus and opinion leader,which is difficult to regulate directly. By improving the level of science literacy to transform the way that the public form the attitude from edge path to central path,better results of management can be reached.

引文

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  本文关键词：转基因信息传播对消费者食品安全风险预期的影响，由笔耕文化传播整理发布。