提升QH汽车零部件公司核心竞争力策略研究

发布时间：2018-08-02 07:24

【摘要】：近年来中国汽车零部件行业快速增长,规模持续扩张,国际竞争力逐步提高,汽车零部件的出口也逐年在增加。根据国家统计局的数据显示,2014年汽车零部件出口金额843.14亿美元,同比增长7.08%。中国零部件出口型企业面对国际市场日趋激烈的竞争环境,关键问题在于如何利用全球范围的科技成就和智力资源为我所用、产业结构如何调整、转型和升级,如何提高中国零部件产品的核心竞争力,如何开拓海外市场,谋求更大的发展空间。因此,如何提升汽车零部件企业的出口核心竞争力是一个具有现实意义的课题。本文以QH公司作为民营汽车零部件生产企业的代表,首先在对国内外关于出口核心竞争力相关文献分析总结的基础上,指出QH出口方面存在销量下降,成本难控制,缺乏核心技术与品牌等问题,通过对汽车零部件出口产业波特钻石体系分析,从SWOT视角全面客观审视QH公司的内部优势、内部劣势、外部机会、外部威胁等变化因素,QH公司核心竞争力分析,最终对QH公司汽车零部件出口竞争力做出综合分析与评估。并在前文研究分析的基础上,就如何提升QH公司出口核心竞争力提出相关的策略建议,力求对民营汽车零部件企业发展出口贸易起到参考借鉴及积极推动的作用。为中国汽车零部件出口型企业提升核心竞争力开拓全球零部件市场提出相应的对策的建议。
[Abstract]:In recent years, China's auto parts industry is growing rapidly, its scale continues to expand, the international competitiveness is gradually improving, and the export of auto parts is also increasing year by year. Exports of auto parts totaled $84.314 billion in 2014, up 7.08 percent from a year earlier, according to the National Bureau of Statistics. Facing the increasingly fierce competition environment in the international market, the key problems of Chinese export enterprises are how to make use of scientific and technological achievements and intellectual resources worldwide, how to adjust, transform and upgrade the industrial structure. How to improve the core competitiveness of Chinese parts and how to open up overseas markets and seek greater development space. Therefore, how to improve the export core competitiveness of auto parts enterprises is a practical issue. In this paper, QH Company is taken as the representative of the private automobile parts manufacturing enterprises. Firstly, on the basis of the analysis and summary of the domestic and foreign literatures on the export core competitiveness, it is pointed out that QH export has a decline in sales volume and the cost is difficult to control. Lack of core technology and brand, through the analysis of Porter diamond system of auto parts export industry, from the perspective of SWOT, QH company's internal strengths, internal weaknesses, external opportunities, The core competence of QH Company is analyzed by external threat, and the export competitiveness of QH auto parts is analyzed and evaluated. On the basis of the previous research and analysis, this paper puts forward some relevant strategic suggestions on how to enhance the core competitiveness of QH company's export, and tries to play a reference and positive role in the development of export trade for private auto parts and components enterprises. Some suggestions are put forward for China's auto parts export enterprises to promote the core competitiveness and open up the global parts market.
【学位授予单位】：广东外语外贸大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.471

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