年轻消费者对轿车造型风格的认知研究
发布时间：2018-12-10 22:56
【摘要】：目的探索消费者对轿车造型风格及设计构成的认知特性。方法进行聚类分析,选取代表性造型。进行多维尺度分析,得到消费者的知觉图。进行多维偏好分析,发现意象空间中的造型风格与设计特征分布规律。结论消费者依照造型相似程度将车款分为不同类别;车款造型有规律地分布在以造型风格与设计特征为主线的二维空间中。在多维意象空间中,依据车款在意象维度上的投影值,找到体现消费者特定意象的设计构成与造型风格;对于有助于激发购买行为的"喜欢的"意象,表现为前脸造型明显分割,在Y0轮廓线构成上各段之间顺畅连接、发动机罩与前脸弧曲过渡。
[Abstract]:Objective to explore the cognitive characteristics of car styling style and design composition. Methods clustering analysis was carried out and representative modeling was selected. The multi-dimensional scale analysis is carried out, and the perception map of consumers is obtained. Multi-dimensional preference analysis is carried out to find out the distribution law of modeling style and design features in image space. Conclusion according to the similar degree of modeling, the consumers can divide the car into different categories, and the vehicle modeling is regularly distributed in the two-dimensional space with the styling style and design features as the main line. In the multidimensional image space, according to the projection value of vehicle in the image dimension, find out the design composition and styling style of the specific image of the consumer; For the "like" image which is helpful to stimulate the purchase behavior, it is shown that the front face shape is obviously divided, the Y0 contour is connected smoothly between the sections, and the engine hood and the front face arc bend transition.
【作者单位】： 上海交通大学;
【分类号】：U462.2
本文编号：2371364
[Abstract]:Objective to explore the cognitive characteristics of car styling style and design composition. Methods clustering analysis was carried out and representative modeling was selected. The multi-dimensional scale analysis is carried out, and the perception map of consumers is obtained. Multi-dimensional preference analysis is carried out to find out the distribution law of modeling style and design features in image space. Conclusion according to the similar degree of modeling, the consumers can divide the car into different categories, and the vehicle modeling is regularly distributed in the two-dimensional space with the styling style and design features as the main line. In the multidimensional image space, according to the projection value of vehicle in the image dimension, find out the design composition and styling style of the specific image of the consumer; For the "like" image which is helpful to stimulate the purchase behavior, it is shown that the front face shape is obviously divided, the Y0 contour is connected smoothly between the sections, and the engine hood and the front face arc bend transition.
【作者单位】： 上海交通大学;
【分类号】：U462.2
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