用户生成内容的移动学习类应用设计研究

发布时间：2018-04-14 23:35

本文选题：用户生成内容 + 移动学习　；参考：《江南大学》2017年硕士论文

【摘要】：在不断发展的移动互联网领域中,最有市场潜力的就移动学习市场,而国内很多企业在完成这类应用的“平台搭建”和“内容建设”后,一些问题也浮出水面。例如,学习资源匹配失衡,移动特性尚未利用;学习内容更新缓慢,内容质量缺乏创新;学习氛围活跃性低,有效互动亟待提升。如今互联网Web2.0时代,是由用户主导而生成的内容模式,它的精髓在于倡导开放、共享、共创的生态圈。针对移动学习类应用的问题也可朝着开放、共享、共赢的方向,即应用的运转靠的不是管理人员单方面的内容搜集和发布,而是鼓励用户自己生产内容。一方面,用户生成内容的移动学习类应用可以激发学习者的学习动机,学习者可以有更多途径来表达和证实自己的观点,从而提高学习积极性,形成自主学习的习惯;另一方面,用户生成内容模式鼓励用户积极参与内容的创作,活跃了移动学习类应用的学习氛围,增强了用户使用该应用的粘性。本文首先对用户生成内容与移动学习类应用的相关概念进行阐述,分析用户生成内容在移动学习类应用中的价值与用户生成内容在移动学习类应用中的应用方式;然后通过定量研究了解用户使用移动学习类应用的基本情况,通过定性研究总结归纳出移动环境下用户的特征、移动学习类应用中现存问题以及移动应用中用户生成内容的动因;接着根据移动环境下学习者与生成者的特征,以及移动学习类应用现存问题中内容资源、时间设定、使用过程与持续动力四个维度,提出相关设计策略;根据移动应用中用户生成内容的动因中社会诱因、技术支持与个体需求三个维度,提出相关激励策略;最后以用户角色、内容类型、生成模式、激励方式四个维度构建用户生成内容的移动学习类应用设计模型。最终依据设计模型与设计策略的指导“享设空间”移动学习类应用的设计实践。本文的创新之处主要在于将用户生成内容导入现有移动学习类应用中,试图解决移动学习类应用中的现有问题,在利用用户生成课程内容的模式为整个应用提供资源的同时,也为移动学习类应用设计提供了新的视角;依据理论研究与调研分析,提出用户生成内容的移动学习类应用设计策略与移动学习类应用中用户生成内容激励策略,并建立用户生成内容的移动学习类应用设计模型,为今后设计此类应用提供了理论基础与实践指导,同时也促进了用户生成内容在相关应用领域的研究。
[Abstract]:In the field of mobile Internet, the most potential market is the mobile learning market. After many domestic enterprises have completed the "platform building" and "content construction" of this kind of applications, some problems have also emerged.For example, learning resources matching imbalance, mobile features have not been used; learning content update slowly, content quality lack of innovation; learning atmosphere is low active, effective interaction needs to be improved.Nowadays, the Internet Web2.0 era is a user-led content model, the essence of which is to advocate an open, shared and co-created ecological circle.In view of the problems of mobile learning applications, they can also be open, shared and win-win, that is, the operation of the application depends not on the unilateral content collection and distribution by the managers, but on encouraging the users to produce the content themselves.On the one hand, the user-generated content mobile learning application can stimulate learners' learning motivation, learners can have more ways to express and prove their views, thus improve their learning enthusiasm and form the habit of autonomous learning.On the other hand, user-generated content model encourages users to actively participate in the creation of content, active the learning atmosphere of mobile learning applications, and enhance the stickiness of users using the application.In this paper, the concepts of user-generated content and mobile learning application are introduced, and the value of user-generated content in mobile learning application and the application mode of user-generated content in mobile learning application are analyzed.Then through quantitative research to understand the basic situation of users using mobile learning applications, through qualitative research summed up the characteristics of users in the mobile environment,The existing problems in mobile learning applications and the drivers of user-generated content in mobile applications, and then according to the characteristics of learners and generators in mobile environments, and the content resources and time settings of existing problems in mobile learning applications.According to the three dimensions of social inducement, technical support and individual demand of user-generated content in mobile application, the relevant incentive strategy is put forward. Finally, the role of user is used.The four dimensions of content type, generation mode and incentive mode are used to construct the mobile learning application design model of user-generated content.Finally, according to the design model and design strategy to guide the "enjoy space" mobile learning application design practice.The innovation of this paper mainly lies in importing user-generated content into existing mobile learning applications, trying to solve the existing problems in mobile learning applications, and providing resources for the whole application by using the user-generated curriculum content model.It also provides a new perspective for mobile learning application design. According to theoretical research and investigation and analysis, this paper puts forward the user-generated content design strategy of mobile learning application and user-generated content incentive strategy in mobile learning application.The design model of user-generated content for mobile learning applications is established, which provides a theoretical basis and practical guidance for designing such applications in the future. At the same time, it also promotes the research of user-generated content in related application fields.
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP311.5

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