基于可用性的共享会员卡APP界面设计研究

发布时间：2018-04-15 03:25

本文选题：可用性 + APP界面　；参考：《长春工业大学》2017年硕士论文

【摘要】：如今互联网的快速发展改变了现代人们的生活方式,尤其是移动互联网的快速发展,对人们的高频需求产生了很大影响,手机成为了人们生活方式与用户体验最直接的媒介。人们通过智能手机可以随时随地地满足自己的需求,与此同时,越来越多的移动应用软件的设计与开发得到了快速发展,其中,APP的界面设计作为用户的第一视觉感受,APP视觉表现及交互方式的合理性都显得尤为重要起来。可用性作为评估产品是否满足用户的深层需求、行为习惯以及使用环境的重要设计理论,已然成为移动互联网APP界面设计好坏的最重要的检测标准之一。本文以可用性五种维度属性为核心框架进行APP界面设计研究。五种维度属性分别为:可学习性、效率、可记忆性、出错和满意度。通过采用可用性研究方法和以用户为核心的设计方法相联系进行研究,有效评估和提高APP界面设计的可用性质量以及对APP研发过程中提供有力的理论基础。共享平台是基于共享经济新模式下的产物,它是共享用户彼此间富余资产来达到供需平衡的状态。在如今互联网移动消费市场中,作为商家热衷的一种营销手段——“办卡充值享优惠”,使得市场各种优惠卡券资源过剩,闲置卡券的浪费或过期比重过大,因此,搭建一个可以共享闲置会员卡的平台,对于用户消费与商家互利互赢间的关系有一定的重要意义。本文基于可用性理论研究对共享会员卡APP迭代更新设计,搜集用户使用产品的体验反馈数据,进行可用性测试与分析,系统地梳理出移动应用界面设计流程和方法,并对未来移动端APP设计进行合理性分析与总结。
[Abstract]:Nowadays, the rapid development of the Internet has changed the modern people's way of life, especially the rapid development of the mobile Internet, which has a great impact on people's high frequency demand. Mobile phone has become the most direct medium of people's life style and user experience.People can meet their needs anytime and anywhere through smart phones. At the same time, more and more mobile applications have been developed rapidly.The interface design of app as the first visual feeling of the user and the rationality of the visual expression and interaction mode of app are particularly important.Usability, as an important design theory to evaluate whether the product meets the users' deep needs, behavior habits and usage environment, has become one of the most important testing standards for the design of APP interface on mobile Internet.In this paper, the five dimensional attributes of usability are taken as the core framework to design the APP interface.The five dimensional attributes are: learnability, efficiency, memory, error and satisfaction.By using usability research method and user-centered design method, we can effectively evaluate and improve the usability quality of APP interface design and provide a strong theoretical basis for the process of APP research and development.The shared platform is a product based on the new mode of sharing economy. It is the state of sharing the surplus assets between users to achieve the balance of supply and demand.In today's Internet mobile consumer market, as a marketing means that merchants are keen on, "doing business card recharge and enjoying discount" makes the market have surplus resources of all kinds of coupons, and the waste or overdue proportion of idle coupons is too large, so,Setting up a platform for sharing idle membership cards is of great significance to the relationship between consumer consumption and merchants' mutual benefits.Based on the usability theory research, this paper updates the APP iterative design of the shared membership card, collects the experience feedback data of the user using the product, conducts usability testing and analysis, and systematically combs out the design flow and method of the mobile application interface.The rationality of the future mobile APP design is analyzed and summarized.
【学位授予单位】：长春工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP311.56

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