电信行业网格化市场营销管理信息系统的设计与实现

发布时间：2018-05-12 11:59

本文选题：网格化 + 系统管理　；参考：《江西财经大学》2016年硕士论文

【摘要】：面对通讯行业竞争的白热化,手机用户的日趋饱和,企业内部业务的复杂度不断上升,市场竞争已不仅仅是单纯的产品资费竞争,已经逐渐步入存量用户的竞争,“服务好,维系好”老用户也就显得尤为重要。在这之中,就需要企业坚持以用户为中心,加强技术、业务、服务和管理的创新,不断提升综合实力和核心竞争力,为客户提供更为全面的服务。江西联通在这个转型的过程中,也暴露出许多问题。如企业经营价值管理粗放,缺乏体系化的价值管理体系;各层级资源投放监控不能量化,预警问责机制无法落实;指标层层加码,责任不清晰,不能细化各层级的责任;一线缺乏有效的考核与激励机制,员工积极性有待挖掘等问题。基于江西联通在经营中暴露出来的问题,从网格化管理支撑服务于一线经营单元的角度,提出网格化市场营销管理信息系统的概念。从概念到实现的过程,本文从系统需求分析、系统设计和系统实现三个方面阐述。在需求分析部分,从江西联通日常经营需要信息化支撑需求进行分析,得出系统当前最需要实现的三个模块分别为:系统管理模块、作业计划模块、绩效计算模块。在三个模块下又细分出17个功能子模块。除功能性需求外,为保证系统平稳运行,还有性能需求、运行需求和其他需求等非功能性需求。通过需求分析后,则进入到系统设计部分。在这部分,本文首先明确了设计目标和原则,其次进行总体设计,包括系统定位、处理流程、技术方案、网络拓扑图和系统功能图。最后在模块设计部分,分别从功能描述、数据说明和处理流程进行模块的详细设计。在完成设计后则进入到系统实现部分,对功能模块的前置条件、后置条件、输入、输出及展示形式进行描述,并附上功能模块的主要代码。通过网格化市场营销管理信息系统的实现及应用,将江西联通的经营数据进行了整合,为不同角色提供了不同的工作界面,集中展示所需关注的数据信息,同时也为各级经营单元的人员考核提供了有力的数据保障。
[Abstract]:In the face of the white hot competition in the communication industry, the increasing saturation of mobile phone users and the increasing complexity of business internal business, the market competition is not only the simple competition of product tariff, but has gradually stepped into the competition of the stock users. It is particularly important for the old users to "serve well and maintain good". The user is the center, strengthens the innovation of technology, business, service and management, constantly improves the comprehensive strength and core competitiveness, and provides more comprehensive service for the customers. In this transformation process, Jiangxi Unicom also exposes many problems, such as the extensive management of business value, the lack of systematic value management system, and the launch of various levels of resources. Monitoring can not be quantified, early warning accountability mechanism can not be implemented; the index layer is added, the responsibility is not clear, the responsibility of each level can not be refined; the front line lacks effective assessment and incentive mechanism, staff enthusiasm needs to be excavated. Based on the problems exposed in the operation of Jiangxi Unicom, the grid management support service to the line management unit The concept of the grid marketing management information system is put forward. From the concept to the realization process, this article from the system requirements analysis, system design and system implementation three aspects. In the demand analysis part, from the daily operation needs of Jiangxi Unicom to analyze the needs of information support, the system is the most needed to achieve the three. The modules are system management module, job planning module and performance calculation module. 17 functional sub modules are subdivided under three modules. In addition to functional requirements, in order to ensure the smooth operation of the system, there are non functional requirements such as performance requirements, operation requirements and other requirements. After the requirement analysis, the system is entered into the system design part. This part, this article first clarifies the design goal and the principle, then carries on the overall design, including the system positioning, the processing flow, the technical scheme, the network topology and the system function diagram. Finally, in the module design part, the detailed design of the function description, data description and process flow module are respectively designed. After the completion of the design, the module is entered into the system. The precondition, post condition, input, output and display form of functional modules are described, and the main codes of functional modules are attached. Through the implementation and application of the grid marketing management information system, the management data of Jiangxi Unicom are integrated to provide different working interfaces for different roles. The data needed to display the required data also provide powerful data protection for staff assessment at all levels.

【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TP311.52

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