基于Android的播控终端系统的设计与实现

发布时间：2018-05-29 12:49

本文选题：新媒体广告 + Android机顶盒　；参考：《北京邮电大学》2016年硕士论文

【摘要】：传统传媒广告的局限性和信息技术的发展催生了新媒体广告,新媒体广告作为传统媒体广告的有效补充,能够为企业提供更丰富的触达用户的途径。在户外和楼宇中的电子屏幕或投影上播放的广告是新媒体广告的一种,以展示为主,也包含一些互动的因素,以此来达到提升品牌曝光度的目的。目前的电子屏幕传媒广告系统,很多还采取离线方式更新广告素材,或采取嵌入式Linux模式实现,开发成本高,拓展性不强且硬件性价比低。电子屏幕传媒广告系统需要一种新的模式去适应新的需求。本文从目前企业宣传的需求分析入手,讨论了现有电子屏幕传媒广告系统实现方式的不足,由此提出一种新的基于Android的播控终端系统,将电子屏幕通过Android机顶盒接入网络,就可以通过内容管理平台网站远程管理并实现对所有终端的统一内容发布、内容管理、任务管理、播放监控等,使广告素材更新更加便捷和及时,也能对播放终端的异常做出快速的处理。本文实现的播控终端系统为企业宣传和传媒广告提供一个方便地管理各广告终端广告播放的方式,满足硬件性价比及拓展性的需求。本文首先分析了播控终端系统的需求和设计目标,由此引出播控终端系统的总体设计,包括硬件选择、总体结构、核心流程介绍和文件结构设计;接着根据终端播放素材、控制素材、与平台通信等主要功能将其划分为四个模块,即外部通信模块、素材管理模块、素材播放模块和界面展示模块,并详细介绍了各个模块的功能、流程和关键类的设计;通过功能及性能测试验证了播控终端系统的实现符合设计目标;最后对文中工作做了总结,并提出系统进一步的拓展和改进方向。
[Abstract]:The limitations of traditional media advertising and the development of information technology have given birth to new media advertising. As an effective supplement of traditional media advertising, new media advertising can provide a richer way for enterprises to reach users. Advertisements played on electronic screens or projections in outdoor and building areas are one of the new media advertisements, which focus on display and also include some interactive factors to achieve the purpose of increasing brand exposure. At present, many electronic screen media advertising systems also use offline way to update advertising materials, or adopt embedded Linux mode to achieve, development cost is high, expansibility is not strong and hardware performance / price ratio is low. Electronic screen media advertising system needs a new model to adapt to new needs. This paper starts with the demand analysis of the enterprise propaganda, discusses the deficiency of the existing electronic screen media advertisement system, and puts forward a new broadcast control terminal system based on Android, which connects the electronic screen to the network through the Android set-top box. Through the content management platform website remote management and the realization of all terminals of unified content distribution, content management, task management, broadcast monitoring and so on, so that advertising materials update more convenient and timely, Also can play the terminal exception to make the fast processing. The broadcast control terminal system realized in this paper provides a convenient way to manage the advertisement playing in the advertisement terminal for enterprise propaganda and media advertisement, and meets the demand of hardware performance and price ratio and expansion. This paper first analyzes the requirements and design objectives of the broadcast terminal system, and then leads to the overall design of the broadcast terminal system, including hardware selection, overall structure, core process introduction and file structure design, and then according to the terminal playback material, The main functions of controlling the material and communicating with the platform are divided into four modules, namely, the external communication module, the material management module, the material playing module and the interface display module, and the functions of each module are introduced in detail. The design of the flow and key classes; through the function and performance test to verify that the implementation of the broadcast control terminal system conforms to the design objectives. Finally, the work of the paper is summarized, and the further development and improvement direction of the system are put forward.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TP311.52;TP316

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