基于Java Web的广告管理系统的设计与实现

发布时间：2018-06-01 12:51

本文选题：广告 + 管理信息系统　；参考：《天津大学》2016年硕士论文

【摘要】：广告管理系统是电视台广告业务的重要组成部分,在广告领域整体业务系统中进行音视频文件的各种处理,为节目备播系统提供广告素材的准备服务,负责广告媒体文件的上载、审核、素材内容处理、素材管理、文件调度备份及多模式下载等广告业务。本文对广告管理过程中的各个环节进行梳理,对广告素材的上传、下载、内容审核和处理等方面进行需求分析。将先进的软件开发模式、软件工程思想贯穿于上层业务和底层数据库的设计。系统采用B/S模式多层应用架构,以MyEclipse10为前台开发工具,采用J2EE作为核心技术框架,使用SSH作为广告管理系统的解决方案,页面层使用JSP技术进行开发,使用Oracle 11g作为数据库管理系统,通过WEB Service实现数据的综合利用。通过应用广告管理系统,将IT技术融入到AV的系统集成当中,用户可以以最为快捷和高效的方式实现广告管理业务,有利于与未来广告业务的再发展。
[Abstract]:Advertising management system is an important part of TV advertising business. In the whole business system of advertising field, all kinds of audio and video files are processed, and the preparation service of advertising material is provided for the program preparation system. Responsible for advertising media file upload, audit, material content processing, material management, file scheduling backup and multi-mode download advertising business. In this paper, every link in the process of advertising management is combed, and the requirements of upload, download, content review and processing of advertising materials are analyzed. The advanced software development mode and the software engineering idea are used in the design of the upper business and the bottom database. The system adopts multi-tier application architecture of B / S mode, MyEclipse10 as foreground development tool, J2EE as the core technical framework, SSH as the solution of advertising management system, and page layer as JSP technology. Oracle 11g is used as database management system, and the comprehensive utilization of data is realized by WEB Service. Through the application of advertising management system, the application of IT technology into the AV system integration, users can use the most rapid and efficient way to achieve advertising management business, which is conducive to the future development of advertising business.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TP311.52

【相似文献】