思康达公司运营信息辅助分析系统设计与实现

发布时间：2018-06-12 09:09

本文选题：营销组合分析 + 定价决策分析　；参考：《大连理工大学》2016年硕士论文

【摘要】：论文围绕思康达公司从事多品种中高档地毯产品生产和销售业务运营管理的实际需求,特别是以营销资源分配和价格管理方面的实际需要为中心,论述了运营信息辅助分析系统的软件设计和实现。该系统的目的是面向产品经理和市场业务主管的决策需求,为营销资源管理和价格管理方面的决策提供辅助分析工具。针对上述开发目的,论文重点论述了以下工作。首先是该系统的软件需求进行了较为深入的分析,围绕该公司的管理模式和营销运作机制,确定了该系统的主要功能为基础信息管理、营销组合分析、产品定价分析和成本信息分析。论文对每项功能建立了用例模型并对相应的功能目的和处理方法进行了较为系统性的阐述。其次是该软件设计进行了较详细的阐述。论文说明了该软件的整体架构及其主要层次,然后针对数据管理层、模型管理层和视图管理层的内部对象的数据结构及其算法流程等主要内容进行了阐述,并给出数据库总体设计和其中部分数据库关系表的详细设计说明。最后论文在软件详细设计的基础上论述了主要功能的程序实现,对主要模块中的有代表性的对象的数据结构和程序编程方法进行了描述,同时还阐述了针对该软件的主要测试方法和内容。思康达公司运营信息辅助分析系统采用C#语言完成应用服务器程序编程,通过标准SQL接口组件实现对关系型数据库的访问。该系统的开发和应用对思康达公司在目前运营管理层面亟需解决的营销资源组合分配、产品定价管理、价格调整管理以及产品成本计量与分析测算等重要方面为其市场业务主管和产品经理提供科学的信息分析和支持,因此具有重要的实用价值。
[Abstract]:This paper focuses on the practical needs of the Anaconda Co engaged in the operation and management of the production and sales of a variety of medium and high grade carpet products, especially the actual needs of the distribution of marketing resources and price management. The software design and implementation of the operation information aided analysis system are discussed. The purpose of the system is to face the product manager and the city. The decision needs of the manager of the field service provide an auxiliary analysis tool for the decision-making of marketing resource management and price management. In view of the above purpose, the paper focuses on the following work. First, the software requirements of the system are deeply analyzed, and the system is determined around the management mode and the marketing operation mechanism of the company. The main functions of the system are basic information management, marketing combination analysis, product pricing analysis and cost information analysis. The paper sets up a use case model for each function and makes a more systematic exposition of the corresponding functional purposes and processing methods. Secondly, the software design is elaborated in more detail. The paper illustrates the whole software. The main contents of the data structure and the algorithm flow in the data management layer, the model management layer and the view management layer are expounded. The overall design of the database and the detailed design of some database relational tables are also given. Finally, the paper is based on the detailed design of the software. This paper describes the program implementation of the main functions, describes the data structure and program programming methods of the representative objects in the main modules, and also expounds the main testing methods and contents for the software. The C# operation information aided analysis system is used to complete the application server programming with the C# language and through the standard. The application of the quasi SQL interface component to the relational database. The development and application of the system will be the marketing manager and product manager in the aspects of the marketing resource allocation, product pricing management, price adjustment management, product cost measurement and analysis and calculation, which are urgently needed to be solved at the current operation management level of the Anaconda Co. Providing scientific information analysis and support is of great practical value.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TP311.52

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