央视公益寻人节目《等着我》文本特征研究

发布时间：2018-06-17 22:20

本文选题：《等着我》 + 公益寻人节目　；参考：《四川师范大学》2017年硕士论文

【摘要】：2014年4月5日,中央电视台综合频道推出《等着我》。这档节目既是央视重磅推出的公益寻人节目,也是全国首档全媒体应用下的大型寻人平台。该节目不仅顺应时代需求,也重视当下的社会问题,其价值已超越节目本身。论文以《等着我》为研究个案,主要运用个案分析、比较研究、深度访谈等研究方法展开研究。论文通过比较现有寻人节目,分析了公益寻人节目与非公益寻人节目的差异。在概述了《等着我》兴起原因及介绍节目概况的基础上,展现了节目存在的必要性和研究意义。本文重点解读了《等着我》节目的文本特征,主要包括显性文本特征和隐性文本特征,以此展现节目深入人心的内在价值,进而提出增强节目文本特征方面的主要策略。通过本文的研究发现,作为一档公益寻人节目,《等着我》以社会效益、公共效应为主。其兴起与国家政策、社会语境、大众文化、媒介环境的因素关系密切。《等着我》节目的显性文本特征,主要包括公共性、叙事性、情感性、互文性、多媒体性这五个方面。《等着我》的隐性文本特征,也是节目独特的内在价值所在,主要是能引发个人记忆、集体记忆及民族记忆。通过“寻人故事”以构建个体、群体与文本的关联,从而提高大众对社会问题的关注、构建出媒介时代对于精神价值的回归。《等着我》文本特征的完善上,分别从三个方面着手。通过深入扩展节目的宣传渠道和平台,增强多媒体性;通过进一步强化节目与社会的良性互动,包括强化节目与其他媒介、与受众的互动性;通过法理普及或讨论增强公共性,通过“寻人行动”或对社会问题的关注,提高公益性。这三个方面相互作用,进一步提升节目的品质与公信力,推动电视文化产业的良性发展。
[Abstract]:On April 5, 2014, CCTV comprehensive channel launched waiting for me. This program is not only a public service search program launched by CCTV, but also a large-scale search platform under the first all-media application in China. The program not only conforms to the needs of the times, but also attaches importance to the current social problems. This paper takes waiting for me as a case study, mainly using case analysis, comparative study, depth interview and other research methods. By comparing the existing programs, the paper analyzes the difference between the public seeking programs and the non-public seeking programs. On the basis of summarizing the reasons for the rise of "waiting for me" and introducing the general situation of the program, the necessity and significance of the existence of the program are shown. This paper mainly interprets the text features of "waiting for me" program, mainly including explicit text features and implicit text features, so as to show the intrinsic value of the program, and then puts forward the main strategies to enhance the features of the program text. Through the research of this paper, it is found that as a public service seeking program, "waiting for me" focuses on social benefits and public effects. Its rise is closely related to the factors of national policy, social context, mass culture and media environment. The dominant text features of the program include publicity, narrative, affective, intertextuality, etc. The recessive text features of "waiting for me" are also the unique intrinsic value of the program, which can trigger individual memory, collective memory and national memory. Through "seeking the person story" to construct the individual, the group and the text connection, thus enhances the public to the social question the concern, constructs the media age to return to the spiritual value. < waits for me > the text characteristic consummation, From three aspects, respectively. By expanding the publicity channels and platforms of the programs in depth to enhance the multimedia character; by further strengthening the benign interaction between the programs and the society, including the interaction between the programs and other media and with the audience; and by popularizing or discussing the publicity through legal theory, Improve public welfare through "seeking people" or paying attention to social problems. These three aspects interact to further enhance the quality and credibility of the program and promote the benign development of the television culture industry.
【学位授予单位】：四川师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222;TP391.1

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