线缆行业市场项目信息管理与分析系统的设计与实现

发布时间：2018-06-22 20:27

本文选题：项目信息 + 商机管理　；参考：《哈尔滨工业大学》2016年硕士论文

【摘要】：项目背景和意义。线缆行业是我国产值第二大制造业行业,全国有近万家企业,行业集中度较低,其中98%以上是私营中小型企业,90%以上的产能集中在低端产品上,市场竞争激烈,行业平均利润水平只有3%到5%。面对市场形势严峻,获取用户的工程项目信息和提高项目中标签约率是销售业绩的基本保障。线缆行业的平均信息化水平较低,因为我国线缆企业的大规模发展是由于2000年以后我国工业用电需求的持续推动,经过10余年的持续发展,形成了目前的产业规模。线缆行业的第一梯队企业在最近10年进入成熟期,信息化管理才提上议事日程,大部分线缆厂没有任何信息化管理系统,少部分有财务信息化系统。建设一套能够解决市场项目信息管理问题的管理信息系统是线缆制造企业的当务之急。本项建设单位是国内一家以电线电缆生产为主营业务的线缆行业制造企业。本论文项目来自鲁缆公司华东输变电产业园信息化项目。鲁缆公司设定了“十二五”末主营业务收入翻一番的目标,在不大量增加销售人员扩大项目信息获取渠道的前提下,需要提高项目中标率一倍以上。通过实施市场项目信息管理系统,提供规范化的业务管理和智能化的数据分析功能,指导市场营销工作。本文在对系统需求全面调研分析和对技术可行性评估的基础上,确定采用B/S架构进行开发系统。系统使用的是ASP.net语言,采用Microsoft MVC2.0框架。另外,由于数据分析功能的需要,引入了python语言的科学计算组件,搭配实现数据分析功能。MVC框架实现业务逻辑层与数据访问层和用户界面的独立,具有较好的可维护性。系统的开发是在Windows环境下使用微软Vistual Studio2010SP1版本开发,Web服务器采取微软Windows Server 2008R2集成的Internet Information Service,数据库采用SQL Server 2008R2版本。本文的研究的系统包括三个模块,项目信息管理模块、组织管理与配置模块、数据分析模块。项目信息管理模块分为项目基础信息和项目跟踪信息两部分,实现对客户为源头的线索、商机、项目、合同等信息及相关活动的综合分析和管理功能,意义是反馈企业的市场活动效果,引导营销策略;,组织管理与配置模块实现系统按照角色、职务、销售片区、内勤管理划分的权限分配和管理功能,意义是灵活的配置销售项目的归属关系,控制使用权限;数据分析模块包含Web爬虫、Wind大数据接口、数据分析三部分,实现Web爬虫采集数据、Wind大数据平台集成和销售数据分析功能,意义是为销售决策提供数据化的驱动支持;通过对本课题的研究,已经实现了公司的市场项目信息管理系统的需求功能。目前系统已经完成功能测试和试运行,并通过验收。系统现已投入到正式运行。
[Abstract]:Background and significance of the project The cable industry is the second largest manufacturing industry in China by output value. There are nearly 10,000 enterprises in the country, and the industry concentration is relatively low. Among them, over 98% of the production capacity of private small and medium-sized enterprises is concentrated on low-end products, and the market competition is fierce. The industry average profit level is only 3% to 5%. In the face of severe market situation, the basic guarantee of sales performance is to obtain the information of engineering projects of users and to improve the contract rate of winning bids. The average information level of cable industry is low, because the large-scale development of cable and cable enterprises in our country is due to the continuous promotion of industrial electricity demand after 2000. After more than 10 years of sustained development, the current industrial scale has been formed. In the last 10 years, the first echelon enterprise of cable and cable industry has entered the mature period, information management has been put on the agenda. Most cable factories do not have any information management system, and a few have financial information system. It is urgent for cable manufacturing enterprises to build a management information system which can solve the problem of market project information management. This item construction unit is a domestic wire and cable production as the main business cable industry manufacturing enterprises. The project of this paper comes from the informatization project of East China Power Transmission and Transformation Industry Park. LU Cable Company has set the goal of doubling the main business income at the end of the 12th Five-Year Plan. Under the premise of not greatly increasing the sales personnel to expand the channel for obtaining project information, the winning rate of the project needs to be increased by more than twice. Through the implementation of the market project information management system, it provides standardized business management and intelligent data analysis function to guide the marketing work. Based on the comprehensive investigation and analysis of the system requirements and the technical feasibility evaluation, this paper adopts the B / S architecture to develop the system. The system uses ASP. Net language, using Microsoft MVC 2.0 framework. In addition, due to the need of data analysis function, the scientific computing component of python language is introduced, and the business logic layer and the data access layer and user interface are implemented independently of the data analysis function. MVC framework has good maintainability. The development of the system is to use Microsoft Visual Studio 2010 SP1 version to develop Web server with Microsoft Windows Server 2008 R2 integrated Internet Information Service, and SQL Server 2008 R2 version to database. The system of this paper includes three modules, project information management module, organization management and configuration module, data analysis module. The project information management module is divided into two parts: project basic information and project tracking information, which can realize the comprehensive analysis and management function of the information and related activities, such as the clue, business opportunity, project, contract, etc. The significance is to feedback the effect of the enterprise's market activities, guide the marketing strategy, organize the management and configure the module to realize the authority assignment and management function of the system according to the role, the position, the sales section, the internal service management. The significance is to flexibly configure the ownership of sales items, control the use of authority, data analysis module includes web crawler Wind big data interface, data analysis three parts, The purpose of this paper is to realize the integration of web crawler data acquisition data and the analysis of sales data on Wind big data platform, which means to provide data driven support for sales decision making. Has realized the company's market project information management system requirements function. At present, the system has completed the function test and trial run, and passed the acceptance. The system has been put into operation.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TP311.52

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