互联网汽车后市场O2O洗车设计与实践

发布时间：2018-07-02 14:19

本文选题：微信公众号 + 洗车　；参考：《天津大学》2016年硕士论文

【摘要】：如今传统的产业,正在进行一场巨大的O2O变革,各行各业都在进行O2O创业,其中O2O洗车行业受到的冲击与改革也很大。本论文研究了当前O2O市场和O2O洗车的发展趋势,以及建设类似系统所运用关键技术,同时仔细调研了用户的业务需求和用户对手机应用的体验方面的需求,设计出一款时尚并且切合用户体验和需求的手机应用。本系统后端采用了JAVA+MySQL,JAVA前端采用HTML5+css3+JavaScript,以及用流行的前端框架。设计模式采用当前主流的MVC(Model-View-Controller,模型-视图-控制),并利用微信公众号形式推广,通过微信的影响力来推广我们的产品。尝试做一套低成本推广、高用户体验、更快速的开发、低成本的完善的程序维护的程序。从而减少管理员繁杂琐碎的工作,提高了推广力和工作效率。本系统分为系统管理后台、平台官网和微信端功能展示三大部分组成,下面依次介绍他们的功能:系统管理后台有系统管理部分、商业模块管理等功能;平台官网有平台官网首页、我的账户、在线购买、洗车网点、卡片激活等功能;微信端有平台微信公众号首页、去洗车(洗车网点、洗车支付、扫码支付)、要充值(购买洗车卡、礼品卡激活、我的账户)、洗车帮(帮助中心、商户登录)、客户服务等功能。
[Abstract]:Nowadays, the traditional industry is undergoing a huge O2O reform, and all kinds of industries are doing O2O business, among which the O2O car washing industry is also under great impact and reform. This paper studies the current O2O market and the development trend of O2O car washing, as well as the key technologies used in the construction of similar systems. At the same time, it carefully investigates the business needs of users and the experience requirements of mobile phone applications. Design a stylish mobile app that meets user experience and needs. The back end of the system uses Java MySQL Java front-end using HTML 5 css3 JavaScript, and the popular front end framework. The design pattern adopts the current mainstream MVC (Model-View-Controller, Model-View-Controller), and uses the WeChat public number to promote our products through the influence of WeChat. Try to do a set of low-cost promotion, high user experience, faster development, low-cost perfect program maintenance program. In order to reduce the administrator complex and trivial work, improve the promotion and efficiency. The system is divided into system management backstage, platform website and WeChat end function display three major components, the following describes their functions in turn: the system management backstage has system management part, business module management and other functions; The platform official website has the platform official website home page, my account, on-line purchase, the car wash dot, the card activates and so on the function; WeChat end has the platform WeChat public number home page, goes to wash the car (car wash dot, wash car pays, etc.) Scan code payment), want to recharge (purchase car wash card, gift card activation, my account), wash car gang (help center, merchant login), customer service and so on.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TP311.52

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