与CRM结合的社交媒体舆情分析系统的设计与实现

发布时间：2018-07-25 16:26

【摘要】：基于互联网的社交产品在计算机网络技术迅猛发展当下,已经成为一种新兴的媒介形式。人们越来越多地使用社交媒体(例如FB,微博,微信等),并在其上分享自己对某产品的使用经验和看法。作为一个品牌非常关心的话题,过去媒体担当着处理危机变化的重要角色,而现在社交媒体上的主流意见成为推动危机变化的关键角色。企业致力于将这些舆论信息推向成对自身企业有意的方向。本文通过对多家企业的业务进行研究,并且分析确认某企业的实际需求,确定了企业符合市场需求的与客户关系结合的舆情系统所应具备的基本功能；结合客户关系管理系统,企业对应不同的舆情内容进行不同的处理。不同用户只需要专注于自己所关心的内容；基于软件开发的标准流程和设计方法,在完成系统概要设计以及主要功能模块的详细设计之后,利用Oracle公司的Siebel客户关系管理系统开发工具,在全球化标准的现有功能模块的基础上并结合系统本身的数据库结构,实现了社交媒体舆情分析系统主要的功能模块,按照标准化的软件测试理论,制定测试方法和测试步骤并完成系统的功能测试和系统测试,最终测试表明该系统满足了用户业务需求。
[Abstract]:Internet-based social products have become a new media form with the rapid development of computer network technology. People are increasingly using social media (such as FB, Weibo, WeChat, etc.) and share their experiences and opinions about a product. As a topic of great concern to brands, the media used to play an important role in dealing with crisis change, and now mainstream opinion on social media has become a key role in driving crisis change. Enterprises are committed to push these public opinion information to their own enterprises intentionally in the direction. By studying the business of many enterprises, and analyzing and confirming the actual demand of a certain enterprise, this paper determines the basic functions of the public opinion system which is in line with the market demand and the combination of the customer relationship management system, the customer relationship management system and the customer relationship management system. The enterprise corresponds to different public opinion content to carry on the different processing. Different users only need to focus on what they are concerned about; based on the standard flow and design methods of software development, after completing the system outline design and the detailed design of the main functional modules, Based on the existing function modules of the globalization standard and the database structure of the system, the main function modules of the social media public opinion analysis system are realized by using the Siebel customer relationship management system development tool of Oracle Company. According to the standardized software testing theory, the test methods and steps are established, and the system function and system testing are completed. The final test shows that the system meets the needs of the user business.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TP311.52

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