华侨城营销管理系统的设计与实现
发布时间：2018-08-19 10:32
【摘要】：在房地产销售业务管理系统的开发中,对具体处理的信息,其传输、发布、日常管理及沟通的整个业务流程进行规范操作,使得房地产销售业务管理系统成为企业发展的重要助推力,促进企业的决策科学化、管理信息化及办公自动化的进程,提高企业的核心竞争力。对与房地产销售业务管理系统,其开发需要结合此行业销售业务的特点,将其与信息管理系统中开发的CRM进行融合,将房地产销售中的客户咨询、销售合同签订、财务管理等一系列事务通过此信息管理系统进行有效的结合,规范整个房地产销售业务的流程,提高企业销售效率,降低整个销售成本,包括人力成本、广告成本等。对房地产公司营销管理系统进行综合的需求分析、系统设计、系统实现等相关的步骤,首先介绍了房地产公司营销管理系统相关的研究背景,具体的应用环境及系统使用的研究意义;相关技术环节介绍了房地产营销管理系统具体实现采用的技术环节方面的内容,首先讲述了系统的开发工具,然后对系统架构具体的技术进行叙述,包括Spring MVC框架、Spring框架等详细的内容;需求分析阶段主要对房地产营销管理系统中具体的需求分析内容进行叙述,首先给出了整个系统的业务流程,然后使用用例图对系统的功能需求进行建模,最后给出了系统的可靠性方面的需求及将来可能的具体功能需求;系统设计阶段针对房地产营销管理系统的总体设计方面的内容进行描述,针对系统的实现方式首先给出功能模块的设计内容,然后对系统主要的架构与数据库方面进行详细的设计;系统实现阶段针对房地产营销管理系统的核心功能模块进行认真的分析,确定系统实现的方案,包括系统具体实现的用户登录模块、客户服务模块、信息发布模块等方面的具体内容,给出了每一个功能模块采用的异步验证具体功能设计方面的内容;系统测试阶段针对系统上述具体实现的内容进行软件测试,依据软件测试的规范流程对具体业务进行处理,给出了系统的测试环境、功能测试方面的内容;房地产销售业务管理系统将企业的各种资源进行组合,实现销售业务过程的信息化管理,将房地产销售准备、客户资讯、合同签订、相关手续办理及房地产售后服务的整个流程进行高效的管理及严格的系统控制,全面提高房地产企业的竞争力,规范整个销售的业务流程,通过信息化的管理提高整个销售团队的工作素质与能力,带动企业房地产销售业务的腾飞。
[Abstract]:In the development of the real estate sales business management system, the whole business process of the specific processing information, its transmission, release, daily management and communication shall be standardized. It makes the real estate sales business management system become an important boost to the development of enterprises, promote the scientific decision-making of enterprises, management information and office automation process, improve the core competitiveness of enterprises. For the real estate sales business management system, its development needs to combine the characteristics of the industry sales business, and the information management system development of the CRM, real estate sales customer consultation, sales contracts signed, Financial management and other business through this information management system to effectively combine, standardize the entire real estate sales business process, improve the efficiency of enterprise sales, reduce the entire sales costs, including labor costs, advertising costs and so on. This paper makes a comprehensive demand analysis, system design, system realization and other related steps to the marketing management system of real estate company. Firstly, it introduces the research background of the marketing management system of real estate company. The specific application environment and the research significance of the system use; related technical links introduced the real estate marketing management system specific implementation of the technical aspects of the content, first of all, described the system development tools, Then the specific technology of the system architecture is described, including the detailed content of Spring MVC framework and Spring framework, and the requirement analysis stage mainly describes the specific requirements analysis content in the real estate marketing management system. First, the business process of the whole system is given, then the function requirement of the system is modeled by use case diagram. Finally, the reliability requirements of the system and the possible functional requirements in the future are given. The design phase of the system describes the overall design of the real estate marketing management system, and the design content of the function module is given for the realization of the system. Then, the main structure and database of the system are designed in detail. In the realization stage of the system, the core functional modules of the real estate marketing management system are carefully analyzed, and the scheme of the system implementation is determined. Including the specific implementation of the system user login module, customer service module, information release module and other aspects of the specific content, given each functional module of asynchronous verification of specific functional design content; In the system testing stage, the software testing is carried out according to the concrete realization of the system, the specific business is processed according to the standard flow of the software test, and the test environment and the content of the function test are given. The real estate sales business management system combines all kinds of resources of the enterprise, realizes the information management of the sales business process, and signs the real estate sales preparation, customer information and contract. The whole process of dealing with relevant formalities and real estate after-sales service is managed efficiently and strictly controlled, so as to improve the competitiveness of real estate enterprises and standardize the whole business process of sales. Through the information management to improve the working quality and ability of the entire sales team, driving the enterprise real estate sales business take-off.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TP311.52
本文编号：2191402
[Abstract]:In the development of the real estate sales business management system, the whole business process of the specific processing information, its transmission, release, daily management and communication shall be standardized. It makes the real estate sales business management system become an important boost to the development of enterprises, promote the scientific decision-making of enterprises, management information and office automation process, improve the core competitiveness of enterprises. For the real estate sales business management system, its development needs to combine the characteristics of the industry sales business, and the information management system development of the CRM, real estate sales customer consultation, sales contracts signed, Financial management and other business through this information management system to effectively combine, standardize the entire real estate sales business process, improve the efficiency of enterprise sales, reduce the entire sales costs, including labor costs, advertising costs and so on. This paper makes a comprehensive demand analysis, system design, system realization and other related steps to the marketing management system of real estate company. Firstly, it introduces the research background of the marketing management system of real estate company. The specific application environment and the research significance of the system use; related technical links introduced the real estate marketing management system specific implementation of the technical aspects of the content, first of all, described the system development tools, Then the specific technology of the system architecture is described, including the detailed content of Spring MVC framework and Spring framework, and the requirement analysis stage mainly describes the specific requirements analysis content in the real estate marketing management system. First, the business process of the whole system is given, then the function requirement of the system is modeled by use case diagram. Finally, the reliability requirements of the system and the possible functional requirements in the future are given. The design phase of the system describes the overall design of the real estate marketing management system, and the design content of the function module is given for the realization of the system. Then, the main structure and database of the system are designed in detail. In the realization stage of the system, the core functional modules of the real estate marketing management system are carefully analyzed, and the scheme of the system implementation is determined. Including the specific implementation of the system user login module, customer service module, information release module and other aspects of the specific content, given each functional module of asynchronous verification of specific functional design content; In the system testing stage, the software testing is carried out according to the concrete realization of the system, the specific business is processed according to the standard flow of the software test, and the test environment and the content of the function test are given. The real estate sales business management system combines all kinds of resources of the enterprise, realizes the information management of the sales business process, and signs the real estate sales preparation, customer information and contract. The whole process of dealing with relevant formalities and real estate after-sales service is managed efficiently and strictly controlled, so as to improve the competitiveness of real estate enterprises and standardize the whole business process of sales. Through the information management to improve the working quality and ability of the entire sales team, driving the enterprise real estate sales business take-off.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TP311.52
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