KD软件集团发展战略研究

发布时间：2018-08-26 19:15

【摘要】：本文对中国管理软件行业的发展过程以及管理软件企业的管理现状进行了分析和研究,并以此为基础,全面分析了金蝶软件集团外部环境和内部资源。随着我国经济的高速递增以及IT软件技术的持续创新,中国管理软件企业之间的抗衡变得愈发激烈,各个管理软件企业纷纷从产品研发、高新科技人才以及互联网+相关理念等方面巩固并提升自身的核心竞争力。金蝶软件集团是中国管理软件市场上的寡头之一,占据着中国ERP市场的半壁江山,其具备强大的研发能力、专业的行业解决方案和数量庞大的老客户。然而在国际管理软件巨头及国内主要竞争对手共同带来的竞争压力之下,金蝶必须要探索差异化经营的发展战略。首先,金蝶集团需要持续修正和坚决执行基础管理体系,对内部员工打造创新型组织文化,借助自身最擅长的信息化建设能力,在公司内部打造知识分享及学习的信息化系统,建立全员学习型组织企业文化,以形成企业自身不断造血的创新能力。其次,金蝶集团属于知识密集型公司,最宝贵的核心竞争力之一就是人才队伍,所以在不断引进国内外行业高新人才的同时,必须持续认真的做好选拔、培训、使用和留住人才等方面的工作。最后,金蝶作为管理软件企业,另一核心竞争力就是技术研发能力,需要不断完善金蝶的研发体系架构,敏锐寻找并研发出与行业竞争对手相比的差异化产品,同时持续在行业解决方案方向深耕细作,在两化融合时期占领大数据及互联网+相关技术的前沿,以便在激烈的管理软件市场竞争中立于不败之地。
[Abstract]:In this paper, the development process of Chinese management software industry and the management status of management software enterprises are analyzed and studied. On the basis of this, the external environment and internal resources of Kingdee Software Group are comprehensively analyzed. With the rapid increase of Chinese economy and the continuous innovation of IT software technology, the competition among Chinese management software enterprises becomes more and more fierce. High-tech talents and Internet-related concepts and other aspects to consolidate and enhance their core competitiveness. Kingdee Software Group is one of the oligarchs in China's management software market, occupying half of China's ERP market. It has strong R & D capability, professional industry solutions and a large number of old customers. However, under the competition pressure brought by the international management software giant and the domestic main competitors, Kingdee must explore the development strategy of differentiated management. First of all, Kingdee Group needs to continuously revise and resolutely implement the basic management system, create an innovative organizational culture for internal employees, and build an information system for knowledge sharing and learning within the company with the help of its own best information-based construction capability. To set up the enterprise culture of all-staff learning organization to form the innovation ability of the enterprise itself. Secondly, Kingdee Group is a knowledge-intensive company, and one of the most valuable core competitiveness is the talent team. Therefore, while continuously introducing high-tech talents from domestic and foreign industries, we must continue to carefully select and train them. Use and retain talent and other aspects of the work. Finally, Kingdee as a management software enterprise, another core competitiveness is technology research and development ability, need to constantly improve Kingdee's R & D system structure, keen to find and develop a variety of products compared with industry competitors. At the same time, we will continue to work in the direction of industry solutions, occupy the forefront of big data and Internet-related technologies in the period of integration of the two industries, so as to remain invincible in the fierce competition in the management software market.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F49;F272

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