以用户场景需求目标为导向的手机桌面新闻应用设计研究

发布时间：2018-08-31 09:11

【摘要】：随着移动互联网时代的蓬勃发展,手机智能终端作为中国网民的第一大上网设备,改变了人们的行为和生活方式,作为网民使用覆盖面最广的新闻资讯类产品也逐渐走向移动端。为引导新闻行业在移动互联网背景下不断地完善与创新,项目前期对新闻应用市场现状及移动互联网下用户需求分析,为满足用户对获取信息的便捷化,随身化的需求,本项目通过新闻应用与手机智能终端两者的软硬件结合的方式,确立了以手机桌面为载体的新闻资讯应用项目。本项目基于目标导向设计方法,将用户场景需求的研究方法引入目标导向设计的研究阶段,总结了以用户场景需求目标为导向的新闻应用设计指导流程,解决了新闻应用从需求到设计转化的难题。本项目实践分为两个部分,第一部分为设计研究阶段,首先通过对用户及场景实地考察了解了用户获取新闻时的真实感受与需求动机;然后基于研究阶段成果建立典型化的人物建模及场景剧本定义用户场景需求;最后根据用户场景需求为目标构建交互框架,交互细节及视觉呈现。第二部分为设计验证阶段,设计初稿完成后通过可用性测试,使用场景验证等方法对前期的设计进行验证改良,不断的循环优化产品。手机桌面的新闻资讯应用创新设计改变了传统用户通过第三方APP入口获取新闻的行为方式,提升了用户满意度,同时增加了手机的产品附加值。
[Abstract]:With the rapid development of mobile Internet era, mobile phone smart terminal, as the largest Internet access device of Chinese netizens, has changed people's behavior and lifestyle. As the Internet users use the most extensive coverage of news and information products are also gradually moving towards the mobile end. In order to guide the news industry to improve and innovate continuously under the background of the mobile Internet, this paper analyzes the current situation of the news application market and the users' needs under the mobile Internet in the early stage of the project, in order to meet the needs of the users for the convenience and convenience of obtaining information. Through the combination of the software and hardware of the news application and the mobile phone smart terminal, the project of news information application based on the mobile phone desktop is established. Based on the goal-oriented design method, this project introduces the research method of user scene requirement into the research stage of goal-oriented design, and summarizes the guiding flow of news application design based on user-scene demand goal-oriented. It solves the problem of transforming news application from requirement to design. The project practice is divided into two parts. The first part is the stage of design and research. Firstly, through the field investigation of the users and the scene, we understand the real feelings and motivation of the users when they get the news. Then, based on the research results, the typical persona modeling and scene script are established to define the user scene requirements. Finally, the interaction framework is constructed according to the user scene requirements, and the interaction details and visual presentation are constructed. The second part is the stage of design verification. After the completion of the first draft of the design, through usability testing, the use of scenario verification and other methods to verify and improve the previous design, and continue to optimize the product cycle. The innovative design of news and information application on mobile phone desktop changes the behavior of traditional users to get news through the third-party APP portal, improves user satisfaction, and increases the added value of mobile phone products.
【学位授予单位】：燕山大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TP311.56;TN929.53

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