微信出版的盈利模式与潜在危机——基于微信公众号的分析
发布时间：2018-09-07 18:34
【摘要】：微信出版具有低成本、便捷、精准、按需出版等特点,能规避传统出版中存在的风险,对用户吸引力大,凸显微信出版的巨大优势,可通过产品、广告、品牌、OTO模式、定制出版等来盈利。但微信出版的潜在危机也不容小觑,大多数公众号被淹没在微信的海洋里,版权保护成难题,社会资源整合度低。微信出版需对症下药做更多创新。
[Abstract]:WeChat Publishing has the characteristics of low cost, convenience, accuracy, on-demand publishing, etc., it can avoid the risks in traditional publishing, attract users and highlight the great advantages of WeChat publishing. It can use the Oto model of products, advertisements and brands. Custom publishing, etc., to make a profit. However, the potential crisis of WeChat publishing is not to be underestimated. Most of the public numbers are submerged in the ocean of WeChat, copyright protection is a difficult problem, and social resources integration is low. WeChat Publishing needs to do more innovation for the right medicine.
【作者单位】： 河北大学;北京大学;
【基金】：“2016年度保定市哲学社会科学规划课题”《媒体融合背景下微信出版的商机与危机》(课题编号2016036)成果之一
【分类号】：G230.7-F
本文编号：2229089
[Abstract]:WeChat Publishing has the characteristics of low cost, convenience, accuracy, on-demand publishing, etc., it can avoid the risks in traditional publishing, attract users and highlight the great advantages of WeChat publishing. It can use the Oto model of products, advertisements and brands. Custom publishing, etc., to make a profit. However, the potential crisis of WeChat publishing is not to be underestimated. Most of the public numbers are submerged in the ocean of WeChat, copyright protection is a difficult problem, and social resources integration is low. WeChat Publishing needs to do more innovation for the right medicine.
【作者单位】： 河北大学;北京大学;
【基金】：“2016年度保定市哲学社会科学规划课题”《媒体融合背景下微信出版的商机与危机》(课题编号2016036)成果之一
【分类号】：G230.7-F
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，本文编号：2229089
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